Sustainability: Brightstar publishes its 2025 Report – people, partners and the planet at the heart of its strategy

With a view to strengthening collaboration with its partners, Brightstar Lottery, which is characterised by a strong focus on innovation and the development of strategies and solutions designed for the future, has sought to forge relationships based on trust, ethics and shared interests with the suppliers, business partners and communities with whom it collaborates.

With this in mind, the company was particularly active in the social sphere in 2025, organising 48 global volunteering events involving over a thousand employees across 10 different locations. Matching gift donations were also made to 95 charitable organisations, and the company supported 15 new charity events.

In addition, in collaboration with the Indiana Council on Problem Gambling and the Gambling Research & Policy Initiative at East Carolina University, Brightstar hosted the Emerging Adults Summit. The initiative brought together experts, advocates and industry stakeholders from across the United States and Canada with the aim of sharing insights and strategies focusing on gambling behaviour amongst young adults.

“Our latest report,” explained the company’s CEO, “shows the progress we have made in our first year as a company specialising exclusively in the lottery sector, and illustrates how sustainability is integrated into our strategy and the ways in which we seek to create value for our stakeholders.”

Over the past year, Brightstar has also renewed its commitment to climate protection, taking action to conserve natural resources and promoting circular economy practices to safeguard the environment. Among the key milestones achieved by the company in 2025 was the introduction of an AI-powered route optimisation tool to support the automated dispatch of service technicians to the field. According to the company, this innovation has helped to reduce the distances travelled and fuel consumption in selected operations.

Finally, Brightstar has incorporated eco-design principles into the development process for a number of products, including the new Retailer Pro S2 lottery terminal, helping to optimise the use of materials, improve energy efficiency and manage key environmental impacts throughout the products’ entire life cycle.

“These results demonstrate the dedication of our employees around the world, whose expertise and collaboration help to turn our sustainability ambitions into meaningful results,” concluded Sadusky.