Swarovski debuts in beauty with Coty

Coty and Swarovski signed a long-term beauty licensing agreement to develop, produce and distribute a new fragrance line.

The collaboration is part of a phase of growth and diversification of the Coty portfolio, which continuously brings new products, brands and innovations to the forefront.

Swarovski Crystal Business is present in more than 140 countries worldwide with 2,300 boutiques integrated by selected multi-brand partners. The new partnership enables the crystal company to improve its brand presence and visibility in the beauty market and diversify its product offering.

"We are delighted to announce our new long-term partnership with Swarovski to develop and bring to market new and exciting ranges of fragrances and beauty products," comments Jean Holtzmann, chief brands officer of Coty Prestige. "Renowned for its cutting-edge technology and unparalleled craftsmanship, Swarovski has gained significant recognition from consumers around the world, making it the ideal partner for a global launch across key markets such as EMEA, the Americas and Asia. This licensing agreement is in line with Coty's successful strategy of focusing on licensing with multi-category potential".

Michele Molon, Swarovski chief commercial officer calls the collaboration with Coty "an important step for Swarovski as it continues to expand its brand into new product categories. This partnership allows us to bring Swarovski's unique positioning of pop luxury - a creative, fun, colourful and joyfully extravagant luxury - into the world of cosmetics and fragrances, leveraging Coty's extensive experience in the field. Together, we will create beautiful, luxurious products that reflect our shared commitment to quality and innovation. We look forward to discovering the endless possibilities this partnership will bring us."