A Tale of Talking Objects is staged at the theatre

Sold out in just a few hours from the opening of bookings: Thursday 10 September at the Franco Parenti theatre, much loved by the Milanese, saw the inaugural evening of Hermèstories, a journey in the form of a fairytale among the cult objects of the French maison. "At Hermès, all objects speak. They are the witnesses of a long history made up of patience, inspiration and precise gestures, interwoven with happy encounters and curious anecdotes". So says Pierre-Alexis Dumas, artistic director of the brand, sixth generation at the helm of the maison, who strongly wanted this debut at the theatre. The show-event, directed by Pauline Bayle and running until 21 September, recounts in surreal tones the story of Squire Lad, Hermès' iconic equestrian figure - here interpreted by a woman - who meets a storyteller and a noisemaker during a leisurely stroll around the rue du Faubourg-Saint-Honoré. This is where a saddler's workshop once opened and today there is the brand's historic, beautiful headquarters. Guests at the end of the show, as if it were a second act, are then invited to the foyer where those same objects steeped in stories and curiosities are the protagonists of an exhibition set up as if it were a theatre set. To discover their craft dimension as well.