Target Travel: tailor-made trips to discover the Italian lifestyle

It conceives, implements and sells experiences, emotions, culture and the jewels of Italy to tourists from all over the world, especially from the USA. Customized's Target Travel is a SME specialising in creating luxury, exclusive and tailor-made tour packages and experiences according to the desires of a demanding and wealthy international clientele. Thanks to a CAGR of almost 207%, the company is now in 12th position in the Growth Leader ranking. "Our customers are US tour operators whose clients want to come to Italy to experience and live the Italian lifestyle," says Daniele Panzarin, founder and CEO of Target Travel. "For them we realise experiential and cultural trips, thematic group tours, reunion and individual tours. The latter two have become the company's key trends. Reunion is the reunion in Italy of the classic US extended family on the occasion of an important anniversary, often related to the lives of grandparents in several cases of Italian origin.

For accommodation, a villa is chosen, a period residence with service staff as well as a chef and concierge, plus a schedule of events and cultural experiences such as exclusive visits to museums, wine and food, art or outdoor experiences. All experienced by the family whose members get together, strengthening the relationships between the different generations. "In one year we organise an average of 20-25 reunions," explains Panzarin. "This holiday lasts on average one week, usually has a minimum of 8-10 guests, but there can be 20 or more, and they are always followed step by step by our staff. Among the most popular activities are handicrafts, that small craftsmanship that makes things nice and well done before the eyes of the guests.

There is also an increase in requests for individual trips, from couples, families, groups of friends coming from the US, of high standing to whom Target Travel provides services and support during their stay in Italy. Requests that sometimes seem to verge on the impossible, like the case of the American who asked for a tour in the Tuscan hills with a 1972 Colnago bicycle. 'We managed to find that very model with a collector,' recalls the founder of Target Travel. An asset of the SME is the human capital capable of finding special and unique ideas and solutions as well as the ability to know how to be close to the guests. A formula that drives Target Travel's accounts. "2023 was a record year with 12 million revenues, a value confirmed for 2024," concludes Panzarin. "The goal is to reach 15 million in 2026.