Mobility on demand

Taxi, in Rome, service failed even by tourists: for 85% it is insufficient

Among the criticalities of the non-scheduled public service revealed by the Caracciolo Foundation study are endless waits, the difficulty of making electronic payments and the refusal of rides

by Flavia Landolfi and Vittorio Nuti

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

For a city with a very high tourist vocation such as Rome, this should sound like an alarm bell: 85% of taxi and Ncc users who are not resident in the city - therefore, mainly tourists and business customers - consider the availability of white and black cars, the means of non-scheduled public transport, to be insufficient. The same category of users, the 'richest' in terms of average expenditure and destinations, declares in 63.6% of cases that they have waited longer than expected to be able to take a ride in the city.

Less pronounced, but still substantial is the dissatisfaction rate of users residents in the Capital: at 58.4% for the availability of cars on demand, at 47% for prolonged waits before having a car available.

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This time, framing the limitations of the taxi and Ncc signalled and experienced in recent years by tourists and citizens is a survey by the Fondazione Filippo Caracciolo, the study centre of the Aci Federation, presented today at the Automobile Club Roma. In addition to the nodes of availability and expectations, the survey, conducted in 2024 on a sample of 1,567 Aci members, also highlights two critical issues that are only apparently minor, because they are specifically linked to the experienced quality of service. We are talking about the difficulty in paying for rides with electronic payment systems (credit/debit cards), noted by 32% of Romans and 57% of tourists.

The detailed answer on possible cases of refusal to pay electronically by credit card shows that positive experiences ("It has never happened to me that I have been refused payment by credit card") stand at 57.6% for Roman respondents and 30.4% for non-Roman respondents, but when added together, the negative answers "Yes, several times" and "Yes, sometimes" represent over 32% of Roman cases and 57% of non-resident respondents.

Running refusal

Another critical profile, the refusal of rides: although it is not the main problem, it is detected by 16.5% of residents and 21.1% of non-residents as behaviour that undermines the perception of fairness and availability of the service. "Fortunately, the cases recorded among respondents are few," notes the study, "but they are still relevant because they constitute a serious breach of the duty to provide a public service.

On the refused rides front, according to detailed responses, over 30% of respondents (Roman and non-Roman) stated that the taxi driver refused to take the ride because the journey was"too short". The large share of unfulfilled rides with these reasons highlights the relative impact of the minimum ride increase introduced by the Campidoglio in July 2024 to incentivise taxi drivers to take over even the usually snubbed short rides. The €9 minimum ride 24/7, instead of the €3 minimum fare, was aimed, according to the Department of Mobility, at avoiding the long queues of tourists and citizens waiting for a taxi so often recorded in recent years.

Margins of improvement

The Fondazione Caracciolo's research also highlights positive aspects of the capital's taxi service, but still with percentages below 50%, a sign that there is room for improvement. In particular, the taxi is confirmed as an essential and reliable service for city mobility, appreciated for the courtesy of drivers (44.5%), route knowledge (45%) and cleanliness of vehicles (36%). The quality of the fleet is also judged to be good, with an increasing share of hybrid vehicles and a high percentage of recently registered vehicles, benefiting environmental sustainability. Overall, citizens recognise the service as playing a central role in connections to stations, airports and peripheral areas, where scheduled public transport is less extensive.

In conclusion, the ACI study notes the substantial polarisation in the judgement of citizens, residents and non-residents alike, confirming a trend already noted by other studies on local public services. I30.5% of Romans give the highest rating (5/5) to the non-scheduled mobility service as a whole, while 29.5% give low ratings (1-2/5), a sign of a service that divides between satisfied and disappointed. Among non-residents, on the other hand, a more critical perception prevails: more than half (54%) rate the experience as insufficient.

"The research," summarises Giuseppina Fusco, president of Aci Roma and the Fondazione Caracciolo, "offers a snapshot of an essential service for the city, which shows elements of quality but also margins for improvement. Rome is going through a phase of transformation in mobility: we need more modern rules, more widespread digital tools and an offer that is adequate for the size of the capital. Only in this way can taxis and NCCs continue to play their public role to the full, to the benefit of citizens and tourists alike'.

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