Teaching managers (and leaders) with the rules of sport
Former volleyball champion Franco Bertoli has reinvented himself as a mental coach for managers, applying sporting principles to personal and professional growth
5' min read
5' min read
His current profession is that of a mental coach and trainer and goes hand in hand with being an entrepreneur, speaker and writer at the same time. His 'employers' include prominent names on the Italian academic scene such as the Milan Polytechnic and the University of Bologna, and his main interlocutors are young managers from large companies. On the other hand, Franco Bertoli's previous career took place in quite different contexts, mainly arenas and gyms, because we are talking about a sports champion who made the history of tricolour volleyball, playing as captain in Panini Modena and in the Italian national team that won the bronze medal at the 1984 Los Angeles Olympics, the first Olympic laurel for this discipline.
To his new profession, Bertoli has brought much of what he had been as a professional athlete at the highest level, and in particular - as he himself has repeatedly confirmed - he has brought the sense of responsibility and personal growth experienced throughout a career spanning almost 20 years.
Facing his first experience as a sports coach, his first challenge was to focus his work not only on technical skills but also (indeed, especially) on the mental and human growth of athletes, understanding that the essence of his role was to help people discover their potential, beyond the limits they thought they had.
Embarking on the path of corporate coaching, a subject that Bertoli ensures he approaches in a holistic manner, was a gradual and natural transition that led him to discover and understand more and more the value of inner energy, a concept that today is at the centre of his way of 'coaching' tomorrow's managers and leaders and of a book ("The Energy You Are - How to discover it and transmit it to improve yourself and your relationships", published by Bookness) by his own signature that came out last April.
Discipline and proper mental and emotional management
Other cornerstones of this model are discipline and proper mental and emotional management: the former derives from having metabolised the importance of the hard and constant training that life as a professional athlete demands, while the latter is a requirement linked to the conviction that technical talent alone (however excellent) is not enough. And if, as Bertoli himself recalls, 'my experience as captain of the Italian national volleyball team laid the foundations, it was only when I started working with managers and professionals that I realised how powerful it was to apply these principles outside sport too. The ability to be present, to focus on the moment and to manage emotions so as to turn them into positive force, in other words, is a skill that people in general (and not only leaders) should not lack.

