Teddy Group grows and aims to exceed 1,000 shops in 2026
Investment also in recruitment and training for the Rimini-based group founded in 1961 and to which the Terranova, Rinascimento, Calliope and Qb24 brands belong
The Teddy Group closes the year 2025 with an increase of 115, new shops, bringing the total to almost 900, including direct mono-brand and wholesale presences, in 80 countries. And it aims to exceed one thousand with the new openings planned for this year. Founded in Rimini in 1961 by Vittorio Tadei, and leader in ready-to-wear fashion in Italia, Teddy today owns the Terranova, Calliope, Rinascimento and QB24 brands. In 2024, the latest available data, the group reported revenues of over EUR 735 million.
By 2026, the intention is to pursue a policy of consolidation, with another 120 new physical openings, so 65 for Terranova, 40 for Calliope and 15 for Rinascimento and QB24. Following retail development, there will also be digital development, with digital expansion involving key markets such as Germany, Russia and South-East Asia, with some of the main e-commerce marketplaces.
"2025 has been a year of strong investment for us, especially on the front of our omnichannel presence and supply chain," commented Alessandro Bracci, Teddy's CEO. "During this period, despite a geopolitical context that is always very challenging, we have laid solid foundations for a 2026 that we look forward to with great confidence, also because of the way it has started. It will be a crucial year, in which we aim to put the capital allocated to business growth to good use, tackling a challenge that is fundamental for us: to grow globally while continuing to remain faithful to our vision and values, without ever losing focus on our profitability targets, our people, our employees and our consumers, who remain at the centre of every choice'.
The group also envisages a plan for more than 260 new hires, of which about 60 will be in Rimini, Bologna and Gatteo, with a specific focus on figures working in the area of data analysis. On the shop side, instead, 30 direct openings are planned in 2026 in Italia for all brands with 200 hirings.
For retail training, Teddy created a special centre, which covers more than 2,200 square metres and includes teaching rooms, life-size reconstructed shops and showcases where participants can put the skills they have learnt into practice. Every year, the centre welcomes between 300 and 350 participants from more than 19 countries, who are also offered training courses with specific programmes dedicated to artificial intelligence. Teddy500, on the other hand, is the business school designed to develop the professional skills of new corporate talent.
