TERME&SPA ITALIA accelerates digital wellness experience
Partnership signed with Rezdy
The experiential wellness sector is growing strongly, especially through digital channels and Online Travel Agencies (OTAs), tools that allow spa tourism to reach new markets and offer services complementary to the traditional ones. This is why Terme & SPA Italia has developed integrated systems for the multichannel sale of wellness experiences. This is the context for the strategic partnership with Rezdy, a company active in booking technologies for the leisure sector with an emphasis on a completely renewed, accessible and digital user experience. The adoption of the Rezdy ecosystem will streamline every stage of the customer journey: from the discovery of the activity to instant booking, guaranteeing guests smooth and immediate access to the excellence of Italian wellness.Technology at the service of wellness
The partnership responds to the growing demand for real-time bookable experiences, removing the barriers between the user and relaxation. For Terme & SPA Italia, this means embracing an operating model that puts customer satisfaction and ease of use at the heart of the company's strategy.
"The group's experience on the sale of wellness services through platforms and partnerships with retailers teaches us that today wellness operators can derive from 5% to 10% of revenues through these channels, attacking new markets such as the international tourism market, which becomes complementary to the domestic market," comments Filippo Comin, product manager of Terme & SPA Italia. "In addition, simplifying the booking experience has a positive effect on customer satisfaction and on the operational management of the facilities.
This vision confirms how technology integration is now a key factor in expanding the spa offer and attracting travellers looking for seamless and instantly bookable experiences.
"Terme and spa management systems," adds Michele Panno, the group's It manager, "have a high degree of complexity stemming from the coordination of multiple resources in the reservation system (locker/booth/operator/service), the layering of which is increased by the multiple sales channels on which this matrix of resources must be available, making the development of these solutions a complex yet intriguing challenge.
