Lands of knowledge and flavours: a journey through the hinterland of traditions and food and wine excellence

Today, tourism has been transformed into an immersive experience, allowing visitors to fully experience local traditions. Italy, with its vast cultural heritage, must adapt to these new tourism requirements. This is how the 'Terre di Saperi e Sapori' (Lands of Knowledge and Flavours) project was born within the framework of the Public Notice for the creation of the network model of BSB (Borghi, Salute e Benessere) municipalities promoted by the Campania Region and Scabec. This project aims to create a network between the municipalities of the Campania hinterland - Montoro (leader), Solofra, Siano, Bracigliano and Calvanico - to redirect tourist flows and enhance the social, economic and cultural fabric of these areas.

Destinations require unified projects that highlight the values of places. The proposed network will exploit the reputation of neighbouring areas such as Salerno and Naples to create an attractive tourist system. The strategic plan has three main thrusts: creation of a network portal, development of thematic routes and itineraries, and promotion and communication activities.

The project will relaunch local tourism by enhancing the special features of each municipality: Montoro with its red onion and the Sanctuary of the Incoronata, the Longobard Castle and the Grotta dell'Angelo; Calvanico with chestnuts; Solofra with its artisan confectionery and the Collegiate Church of San Michele Arcangelo; Siano with its goat chop and the Ducal Palace; and Bracigliano with its PGI cherry and the Convent of San Francesco. Each municipality will host events involving associations, local stakeholders and economic operators in tourism and catering. Events will include talk shows, seminars, guided tours and tastings.

The project includes the creation of a logo and a dedicated brand identity, promoted online and offline, to consolidate brand awareness and stimulate interest in the heritage of the territories involved. The web portal will be a showcase for the promotion of tourism and gastronomy, providing information on the municipalities in the network and enabling the booking of itineraries. The 'News and Events' section will promote the events organised by the network.

'Terre di Saperi e Sapori' represents an ambitious and innovative initiative to relaunch and enhance the cultural and gastronomic wealth of the inland villages of Campania, offering tourists an authentic and complete experience.