The 24 Ore Group at Book City: a journey between economy and culture to explore the complexity of today
From 10 to 16 November, the 24 ORE Group participates in BookCity Milano 2025, offering a varied cultural and economic programme involving authors and experts. Topics such as longevity, complexity, occupational well-being and ancient philosophy will be addressed
Milan - The 24 ORE Group is taking part in BookCity Milano 2025 with a rich programme of events involving the publishing houses Il Sole 24 Ore and 24 ORE Cultura, bringing the best of the Group's publishing and cultural production to the city. From 10 to 16 November 2025, the public will be able to immerse themselves in a calendar of encounters ranging from art to fashion, from economics to fiction, and even children's books, with appointments designed for all ages and interests.
The venues of the events will be distributed in various iconic places in the city, in line with the widespread spirit of BookCity, and will see the participation of authors, experts, journalists and protagonists of the Italian cultural scene. With this presence, Il Sole 24 Ore confirms its commitment to promoting culture as a tool for growth, reflection and dialogue, offering quality content and opportunities for debate on issues central to contemporary society.
MEETINGS THE SOLE 24 ORE
12-11-202510:30 a.m., MUMAC: Coffee Machine Museum"MUMAC Book Week - The Longevity Revolution"
With the authors of "The Longevity Revolution" Myriam Defilippi, journalist for Donna Moderna on topics related to school and training, work and women's empowerment, economics and financial education, and Maurizio De Palma, CEO and Co-Founder of Cocooners - The longevity company, the first Italian platform of contents and services for active Over 55s, and with the contribution of Paolo Filippi is Group People & Organisation Director at Gruppo Cimbali.
MUMAC hosts the presentation of a book that lucidly addresses the issue of longevity and its impact on the world of work. Far from the clichés of the 'silver tsunami', the book investigates how the extension of life is transforming companies, careers and society, suggesting new perspectives to enhance the talent of the over-50s without penalising the young. The meeting, reserved for insiders by invitation only, will be enriched by a moment of discussion and will also offer the opportunity to independently visit the rooms of MUMAC, to discover the history and fascination of coffee machines.

