The 5th edition of Milan Beauty Week takes place in September
The 5th edition of Milano Beauty Week 2026, an initiative organised by Cosmetica Italia in collaboration with Cosmoprof and Esxence, will take place from 16 to 20 September.
Five years on from its launch, Milan Beauty Week is entering a new phase in its history. From 16 to 20 September, an even more packed programme of events, experiences and activities open to the public will transform Milan and the surrounding area into a vast, widespread laboratory dedicated to the culture of beauty and wellbeing.
The theme of the 2026 edition will be ‘essentiality’, chosen to highlight the true value of cosmetics in everyday life: an ally in self-care that accompanies each of us every day, contributing to hygiene, prevention, skin protection, wellbeing and quality of life.
Milan Beauty Week thus confirms its evolution into a genuine cultural platform capable of showcasing the value of one of the most dynamic sectors of ‘Made in Italy’, an industry which, by 2025, had reached a record turnover of 18 billion euros, with 8.6 billion in exports and a supply chain that generates a total economic value of 49 billion and employs around 500,000 people.
“In 2022, Milan Beauty Week made its debut with the aim of opening up the world of cosmetics to dialogue with the general public, showcasing its many facets. Today, that project has become a platform where the excellence of ‘Made in Italy’ meets society, highlighting the value of a sector that embodies research, innovation, craftsmanship, manufacturing and employment. With this fifth edition, we aim to consolidate an event capable not only of promoting the cosmetics sector in Italia, but also of leaving a tangible legacy for Milan and the wider region, by promoting authentic, inclusive and responsible beauty,” emphasised Benedetto Lavino, president of Cosmetica Italia.
