Art Market

The Armory Show six-figure art sales

The fair season starts again, with Frieze and Art Basel in the spotlight. In New York, the event seeks to attract new collectors from other American cities and focuses on proposals by local curators

by Maria Adelaide Marchesoni

4' min read

4' min read

The 30th edition of The Armory Show (6 to 8 September at the Javits Center) closed with over 50,000 visitors and marked some important steps in the history of the contemporary art fair. It was the first edition under the leadership of the new director, Kyla McMillan, who was appointed at the beginning of June, and a full year - the takeover took place in the summer of 2023 - within the Frieze brand owned by the Endeavor Group, which, in the US, also acquired the Chicago Expo. Only time will reveal the impact of these changes on New York's longest-running art fair, which has always attracted visitors from the most important regions of the United States and North America. However, what is worrying are two aspects of the art market, namely we are at a time when people are reconsidering fairs and at the same time the autumn art market calendar is becoming increasingly busy, leading collectors in the current slowdown to make more considered choices. Frieze Seoul was held concurrently with the American fair, then back to the Old Continent with Frieze London (also owned by Endeavor) and Art Basel Paris a few weeks later.

Some 235 galleries participated in The Armory, of which 55 for the first time, from 30 countries, and as in previous editions, none of the "mega" galleries - David Zwirner, Gagosian, Hauser & Wirth and Pace Gallery - participated. Despite the global appeal for The Armory, the link with New York is still very strong, even though it is trying to attract new art collectors from Philadelphia, Baltimore and Washington, as well as entrusting a number of historic local curators with the organisation of the various sections.

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Anina Major - The Landing (Detail), 2024, Pommery Prize 2024

The Sections

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Among them Eugenie Tsai, long-time senior curator of contemporary art at the Brooklyn Museum, proposed in the Platform section 'Collective Memory' 12 installations aimed at rethinking the narratives of art history. Among the sculptures was Joana Vasconcelos's giant fabric work adorned with LED lights and handmade crochet, initially created to stimulate conversation between high fashion and the domestic crafts often associated with women. Another work, 'The Landing', a rotating neon sign informs us that 'we all cross water' along with woven ceramic sculptures. Created by artist Anina Major, born in the Bahamas and living in the United States, who learnt the technique of weaving from her grandmother, a straw seller at the market, the work won the Pommery 2024 prize worth $25,000. Other artists in the section included Nari Ward, Sanford Biggers, Karon Davis and Nicholas Galanin.

Robyn Farrell, senior curator of The Kitchen, organised the Focus section, which pays tribute to the 'experimental' or research spirit of the inaugural fair in 1994, but also to the first 'Armory Show' in 1913 (called the International Exhibition of Modern Art), where avant-garde European art shocked and amazed the American public.

Lauren Cornell, chief curator of the Center for Curatorial Studies at Bard College, curated the conference programme 'Curatorial Leadership Summit. Summit', which was attended by artists such as Isaac Julien, one of the stars of the recent Whitney Biennial, who was present with a black-and-white video installation in Victoria Miro's booth (the gallerist sold five of the six editions of Once Again... Statues Never Die, 2022 for between $350,000 and $450,000).

Blade Study «Paige K. B.»

Curious about sales

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In spite of a lukewarm start, the fair went quite well and there was no shortage of sales, even of considerable amounts. The gallery owners were especially confident about acquisitions by institutions and concerns of a weak market were dispelled.

Among the many New York galleries at the fair, 303 Gallery sold three lightboxes by Doug Aitken for between $150,000 and $275,000 each, two works by Rob Pruitt for $175.000 each, works by Sam Falls for between $70,000 and $90,000 each, a painting by Hans-Peter Feldmann for €70,000, three works by Jeppe Hein for $45,000 each and a sculpture by Alicja Kwade for €30,000.

Kasmin, another New York gallery, sold several important paintings, including Robert Motherwell's 'Apse' (1980-1984) for $825,000 and Walton Ford's 'The Singer Tract' (2023) for $750,000, as well as works by artists such as Sara Anstis, Jan-Ole Schiemann and Emil Sands for between $16,000 and $35,000.

Interesting was the proposal of the Gramercy International Prize winning stand, Blade Study, a small gallery opening in 2022 on Pine Street in New York that is popular for its bold programming. The gallery presented a single show with artist Paige K.B who in her installation compares the experience of walking through an art fair with the feed model of social media applications, such as Instagram or its predecessor, Tumblr, as stated by Brooke Nicholas, founder of Blade Study, in an interview with The Armory Show.

Among the Asian galleries, Tang Contemporary Art sold a bronze casting by Ai Weiwei for $450,000 (a favourite among American collectors, according to a gallery representative), a painting byJonas Burgert for $90,000, two oil paintings by Zhu Jinshi for $80,000 and a painting by Suntur for $22,000.

Nacho Martín Silva «Extraño paraíso 1», 2023

Other fairs

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In addition to The Armory Show, there was no shortage of side shows. This year saw the debut of the Collectible, a European format that lands on the US market while, for the third year running, the Independent 20th Century, fair inaugurated in 2022 to promote international avant-garde artists and movements that took place between 1900 and 2000, returns. The aim of 20th Century is always to propose 20th century artists who were forgotten or underestimated in the years in which they lived and worked. From 5 to 8 September, again in the spaces of the Cipriani South Street at the Battery Maritime Building in the Financial District, 32 exhibitors took part in the 2024 edition, by invitation only, 15 of whom were at their debut at the fair. The only Italian representative was P420 from Bologna with a selection of works by Filippo De Pisis. Among the artists present Sarah Schumann, Lenore Tawney, Sol LeWitt, Raoul Dufy; focus was also dedicated to the work of surrealist artists - including the Italian Bona de Mandiargues, De Pisis' niece, presented by the Richard Saltoun gallery - and to African-American and indigenous art.

Diana Sofía Lozano «Spiraling in a Cartograpic Mist», 2023 Steel, resin clay, wool roving,epoxy resin, aluminum wire, inkjet print of coca eradication geospatial data map on cotton

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