The Japanese Turning Point

The eVitara crossover, bringing Suzuki into the age of lithium-ion cars

The Japanese company's turnaround

by Giulia Paganoni

eVitara. La prima elettrica di Suzuki

2' min read

2' min read

Suzuki enters the Battery Electric Vehicle (Bev) cyclone with the new eVitara, the Japanese brand's first zero-emission model that aims to meet the stringent European regulations for the reduction of CO2 emissions from 1 January 2025. But Suzuki's goal is also to reduce emissions from car production. In addition, the Hamamatsu-based company is promoting the Suzuki Smart Factory Creation, imagining what production should look like in 2030, in order to continue to ensure the means of mobility for people all over the world.

By combining Suzuki's production principle 'Sho-Sho-Kei-Tan-Bi (more compact, fewer, lighter, tidier)' with digitisation, it will optimise, minimise and simplify the flow of data, materials and energy. Through these initiatives, Suzuki will become leaner with the goal of carbon neutrality.

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Suzuki's growth strategy to 2030 includes the introduction of compact SUVs and mini passenger vehicles, with up to six models to be launched by fiscal year 2030.

It will also develop new hybrid engines for mini-vehicles and compact cars, combining them with electric drives. The first electric vehicle is the eVitara to be followed by five models.

Production of the eVitara will begin at the Suzuki Motor Gujarat plant in India in spring 2025, while sales are expected to start in various countries, including Europe, India and Japan, around the summer of 2025.

The Suzuki Motor Gujarat production hub in India is right at the heart of the collaboration between Suzuki and Toyota, who have decided to further strengthen the partnership by supplying a zero-emission SUV model developed and produced by Suzuki to Toyota.

The areas of collaboration between the two companies are diverse and include the mutual production and supply of vehicles, as well as the deployment of electrified vehicles. As a result, the market launch of collaborative vehicles has expanded to Japan, India, Europe, Africa and the Middle East.

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