The ChangAn brand enters Europe from Germany

Chinese manufacturer ChangAn, announced its entry into the European market with EV car models specially designed for European motorists. In his introductory speech, ChangAn's president Zhu Huarong, who emphasised the company's 'In Europe, for Europe' approach, which began with the creation of the first European design centre in Italy over 20 years ago, and the gradual development of additional operations and local staff, announced future plans to invest in research and development and local production.

Chang An's European market entry strategy is to increase its dealer partnerships from around 100 in 10 European countries by the end of 2025 to more than 1,000 by the end of 2030. To this end, the company has signed memorandums of understanding with renowned dealers in Portugal, Greece and other countries, also establishing distribution agreements in Scandinavia. In Germany, the Netherlands and the UK, ChangAn Automobile will operate its own national sales companies, selling vehicles and servicing customers through a network of reliable and reputable partners. In the UK, the company plans to open up to 60 showrooms by the end of 2025 and has signed an MOU with a 'reputable and trusted' group of dealers, demonstrating its commitment to providing high-quality services to UK customers. ChangAn is also setting up its first European parts hub in the Netherlands, which will serve as a central distribution point for the dealer and service network. President Zhu's introduction was followed by the European premiere of the Deepal S07 eSUV and the presentation of several other models that will be available in Europe in the future. "Over the next three years we will launch eight models, each designed to meet the different needs of our customers," Huarong added.