Colombini Group signs deal to acquire 70 per cent of Snaidero Kitchens

The acquisition of Snaidero strengthens the Colombini Group’s position in the kitchen sector. The acquisition enables the Colombini Group to strengthen its presence in overseas markets, where Snaidero is a well-known and highly regarded group. Furthermore, the deal enables the Colombini Group to capitalise on Snaidero’s manufacturing expertise, gain access to a network of highly specialised local suppliers and acquire additional production capacity to support its growth strategy.

The Colombini Group will invest in brand development, in the improvement and modernisation of the production lines at its Majano plant, in product innovation, and in sales and marketing activities to support growth in Italia and abroad.

The Snaidero Group will retain its brand identity, its distinctive positioning and its ties to the Friuli region. The integration will be geared towards fostering commercial and industrial synergies, whilst preserving the brands’ autonomy and making the most of their expertise.

“Snaidero is a historic brand, recognised both in Italia and abroad, with a rich heritage of products, design and expertise that we intend to promote. As the Colombini Group, part of our mission is to preserve the history of design and promote its culture,” says Emanuel Colombini, chairman and chief executive of the Colombini Group.

“Snaidero’s integration into the Colombini Group enables us to significantly strengthen our kitchen business unit, rounding out our offering in the high-end market and expanding our international presence. The transaction has a clear industrial focus: we aim to support the development of Snaidero and our other companies through targeted investments, the exploitation of commercial and production synergies, and the creation of the conditions for solid, sustainable long-term growth,” comments Giovanni Battista Vacchi, CEO of the Colombini Group.