The Davines Group is accelerating towards a regenerative future
“Communicating sustainability is no easy task, as it requires making extremely complex issues understandable without oversimplifying them. The evolving regulatory landscape, as demonstrated by the ECGT Directive, raises the bar for consistency and transparency in communications and also requires us to assess the real impacts of our actions”: said Sonia Ziveri, Chief Sustainability Officer at Davines Group, commenting on the 2025 sustainability report of the Parma-based cosmetics company, which last year posted a consolidated turnover of €306.7 million (+6.4% at constant exchange rates), with exports accounting for 82 per cent.
2025 marks a significant step forward in the group’s sustainability strategy: alongside its environmental programme, the company has formalised its social targets for 2030, preparing in advance for the new and more stringent global standards of the B Corp movement, which the Group joined in 2016 and to which, after ten years, it has renewed its commitment with its fourth certification. The company’s regenerative approach is rooted in environmental protection, which last year led to a 27 per cent reduction in carbon intensity compared with 2024 and the introduction of ten new ingredients from regenerative organic farming into the formulations developed at the Eroc (European Regenerative Organic Centre) in Parma. On the circularity front, a partnership with CleanHub was launched in 2025 which, together with Plastic Bank, has enabled the removal of 868 tonnes of plastic waste from the environment. Furthermore, to date, almost 65 per cent of the packaging purchased is made from recycled material. People and communities are another key focus, with strong female leadership and investment in the younger generation, to the extent that almost half of new recruits are under thirty. This positive ecosystem has enabled Davines to achieve its fourth Great Place to Work certification in Italia, ranking fifteenth among the national Best Workplaces.
The real challenge for the future is the roadmap towards 2030, which shows targets already in line with the timetables, but also some areas requiring corrective action. Among the key successes are decarbonisation, progress on biodiversity and marine conservation, and circularity in packaging; whilst the self-generation of renewable energy at the Davines Group Village is still lagging behind, having stalled at 1.6 per cent due to unscheduled maintenance. To overcome this obstacle, the company has already planned to install a 1-megawatt peak plant by 2027. The Davines Group Village’s overall water consumption has also suffered a setback, rising by 11 per cent due to increased production volumes; however, the corrective measures are already at an advanced stage thanks to the construction of a new osmosis plant, which is 80 per cent complete.
“For us,” concludes Ziveri, “for over twenty years, sustainability has required a holistic view, one that takes into account the interdependencies and the effects of our choices. We are committed to being transparent and clearly communicating what we are doing, but also what we have not yet managed to achieve. Our approach to sustainability is based on consistency between what we say and how we act as a purpose-driven and stakeholder-driven company.”
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