Counterfeiting

Growing counterfeit industry, tobacco products and logos made in Italy lead in seizures

862 million products requisitioned by the Gdf in the last 17 months. Also new sectors. Alert in view of possible tariffs

by Raffaella Calandra

Sono stati 8.803 i controlli della Guardi di Finanza per contraffazione dal 1 gennaio 2024 a fine maggio 2025

4' min read

  • The most falsified sectors
  • Seizures and damages
  • The map
  • Examples
  • Online sales
  • mafias and tariffs

4' min read

More tariffs, more smuggling. The higher the tariffs - which in the Trumpian timetable should be triggered on 9 July - the more crowded the routes to circumvent them will become and the more counterfeit goods will be in circulation. Already a lot, even in new sectors.

Analysts say so, history reminds us. An even greater warning when the counterfeit industry is already thriving in sectors that are traded across the Atlantic, as the Guardia di Finanza seizures of the past 17 months show.

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The most falsified sectors

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Cartridges, filters and all tobacco components are the most requisitioned counterfeit goods, almost 522 million pieces (in 2023, 596 tonnes of foreign processed tobacco alone were seized, 649 the year before). This is followed by labels, logos and packaging (around 283 million), to pass off as made in Italy or branded an authentic knock-off. It happens with high fashion, leather goods or accessories (almost 6 million pieces seized), not counting buttons and buckles. And if in large quantities (more than 22 million pieces) were taken away toys that, for example, only had misleading Disney references, the seals were also triggered for products destined for personal care (1 million pieces) and the extensive beauty sector, including perfumes. Fake luxury watches and genuine fake prints and lithographs were sold. And if the Scudetto to Napoli has triggered the production of unauthorised gadgets, thousands of rosaries destined for Jubilee pilgrims have also been seized, because the fake industry's only religion is to seize the moment, as mafias have always done and as they prepare to do in the event of tariffs. Favouring both fraud and customs fraud and the circulation of counterfeit goods. Historical business of the Camorra.

Seizures and damages

From 1 January 2024 to 31 May 2025, over 862 million counterfeit products were seized by the various GdF departments. That jumps to 1.5 billion, considering also the seals to protect the made in Italy or for violation of EU safety regulations, faces of the same offence: 6,064 the reports to the Public Prosecutor's Office (4,329 reported for production, assembly or sale of counterfeit goods). More than the 1 billion products seized in four years, 2012-2016. But 2,799 were the charges against buyers who were aware of the origin of the product, despite the tightening of penalties up to 7,000 euro.

Huge numbers that become damage to the economy. According to the Abstract Intellectual Property Elaborated Report of the Investigation on Counterfeiting (IPERICO) 2024 of the Ministry of Enterprise and Made in Italy, the value of counterfeit products seized in 2023 was EUR 187.9 million. And the European Intellectual Property Office, Euipo, in its Mapping Global Trade in Fakes 2025 calculates the counterfeit trade in 2021 at 467 billion dollars (2.3% of the world trade) and the value of fakes brought into the EU at 117 billion euros (4.7% of total imports). A loss in terms of lost wealth, lower tax revenues and lost jobs.

Più sequestri per contraffazione

Sigilli Gdf a capannoni con merce falsa venduta sui social

The map

Looking at the Peninsula under the lens of counterfeiting, the record of seized pieces goes to the North West (over 250 million), home to many leading Italian export companies, which is already suffering from the spectre of tariffs. The less export, the more smuggling; the higher the cost of certain products, the more copies and subterfuges will circulate to lower the rises. In the map of the seizures by the Fiamme Gialle, the North-West is followed by Tuscany, Lazio and Marche (between 6 and 250 million pieces), then the North-East, together with Campania, Puglia and Sicily, then the others. But quantity does not tell the whole story.

Examples

In clandestine warehouses, goods from China, Thailand, Turkey, and Lebanon are most often assembled, but it happens that they are also produced in Italy. The GdF has sealed a 200 square metre factory in Naples, where fake 'real leather' items were manufactured, in reality made with Chinese plastic: sofas, chairs, headboards, various accessories. In Castenedolo, in the Brescia area, a shed was discovered with 5,000 perfumes with known labels and bar codes to simulate authenticity. Not to mention all the times foodstuffs were sold passed off as Italian, as happened in the Vicenza area with tons of honey from Vietnam, Hungary or Turkey. And all those products sold abroad that enrich the so-called italian sounding, a phenomenon that causes a damage of 120 billion, wink at a non-existent Italian character in the raw material. Will higher prices increase with tariffs?

Online sales

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Social platforms and pure influencers are the most frequently used channels for the sale of counterfeit goods, shipped in parcels. For fake luxury watches, hidden links were also used, as reconstructed by the Nucleo speciale frodi tecnologiche. In the online shop windows there were official images of the brands, with an associated identification code to perfect the sale on social networks. On instagram, clothes and accessories of well-known maisons from China and Turkey were also sold from Aversa, in the Caserta area, paid for by the cash on delivery system.

Melillo: “Mafie pronte a sfruttare i dazi”

Mafias and Tariffs

A fake industry destined - the investigators warn - to increase in the sectors that will be most affected by tariffs. Together with the illicit services that the mafias are ready to offer for those who do not want to pass on the increased cost of tariffs to the customer: VAT fraud, customs fraud, false invoicing, as anticipated by the National Anti-Mafia Prosecutor, Giovanni Melillo, at the Trento Economics Festival.


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