Prima Fashion Link Milan fills up with visitors

Micam Milano, Milano Fashion& Jewels, Mipel, Sì Sposaitalia Collezioni and TheOneMilano presented at Fiera Milano Rho a total of 1,777 brands, 45% of which from abroad, involving specialised and lifestyle buyers active on international markets. The five shows were staged simultaneously for the first time from 21 to 24 February thanks to the Fashion Link Milano project, an integrated ecosystem to connect brands, buyers and professionals through a coordinated experience of all the fairs involved. The concrete demonstration of how the synergy between different but complementary events can generate real value for the fashion system comes from the closing numbers: 46 thousand total visitors registered by the five shows, with a strong international presence, in particular from France, Spain, Germany, Belgium, Greece and on the non-EU front from Japan and the United States.

A dynamic and integrated context, enriched by transversal initiatives, has allowed buyers to intercept emerging trends, confront global markets, discover artisan excellence and cutting-edge technologies. Starting in September 2026, the project will be further strengthened with the simultaneous return of Lineapelle and Simac Tanning Tech, bringing the number of events united under Fashion Link Milano to seven and completing the story of the fashion supply chain, from product to technology, the essential driver of innovation.

In particular, Micam and Mipel were attended by over 20 thousand visitors, 54% of whom were international and 46% Italian. Among the most appreciated elements was the Micam Next area, with seminars organised in collaboration with Wired Italia and fashion shows. Great interest for M&M - The Hub, the space dedicated to training and advanced manufacturing in collaboration with Mipel, where the Micam Academy and craft workshops organised by Arsutoria School attracted over 500 students over the 3 days of the event. "This edition of Micam gives us a clear and encouraging signal: the footwear sector knows how to react intelligently to the challenges of the global market, transforming complexities into opportunities for growth and innovation," says Giovanna Ceolini, president of Micam and Assocalzaturifici.