hotellerie

The first Hyatt Regency will open in Rome in 2025

The president of the Hyatt Group Europe, Middle East and Africa, Javier Águila, speaks. The investment will breathe new life into what was once the Radisson Blu, close to the railway line near Roma Termini, and within two years, on Via delle Botteghe Oscure, the Thompson Rome will open, the brand's second in Europe after the Thompson Madrid, which opened in 2022. But they are also looking at Sicily, Sardinia, Puglia, Naples, Genoa, Turin and Bologna

by Paola Pierotti

Rendering. L’Hyat Regency Roma Termini

4' min read

4' min read

"Tourism in Italy is experiencing a strong recovery and the market represents an extraordinary growth opportunity for Hyatt, both through organic development and through major acquisitions and collaborations" Javier Águila, president of the Hyatt Group Europe, Middle East and Africa, interviewed by Il Sole 24 Ore, tells us that in 2025 "the opening of the first Hyatt Regency in Italy, in Rome, is planned and represents an important milestone in the overall strategy. We are excited to expand our brand's presence in the country, contributing to the strengthening of its luxury segment. We believe there are great opportunities for growth in Italy's major urban areas, where there is already a Hyatt hotel, and in secondary destinations, where we are looking to open new properties, enhancing Italy's unique attractions. Our goal is to become the brand of reference for local and international travellers". And looking at upcoming opportunities, Águila mentions Sicily, Sardinia and Puglia, but also Naples and Genoa, Turin and Bologna.

Next openings

.

As anticipated last spring to the existing 200 facilities, another 75 will be added in the coming years, 14 in the current year. Among the new additions in 2025 is a Roman one, which will breathe new life into what was once the Radisson Blu, close to the railway line near Roma Termini. Within the next two years, again in the capital, another hotel in the Hyatt Hotels galaxy will also reach the finishing line: on Via delle Botteghe Oscure (the historic headquarters of the Italian Communist Party) the Thompson Rome will open, the brand's second in Europe after the Thompson Madrid, which opened in 2022.

Loading...

Five new Hyatt hotels have opened in Italy since 2019, quadrupling the number of rooms in the market. There are six properties in five cities: The Tornabuoni Hotel, which is part of The Unbound Collection by Hyatt, in Florence, 7Pines Resort Sardinia, which is part of Destination by Hyatt, in Baja Sardinia and The Tribune, which is part of JdV by Hyatt, in Rome (all part of Hyatt's Independent Collection), Hyatt Centric Murano Venice in Murano, Hyatt Centric Milano Centrale in Milan and Park Hyatt Milan. "
"The next one in Rome will be the seventh," says president Javier Águila, "and in the next five years we expect to triple the number.

The Hyatt Regency Roma Termini revisits a structure designed by architects Jeremy King and Riccardo Roselli in the early 2000s, featuring an extraordinary rooftop with an outdoor pool, bar and restaurant with terrace. In addition to 238 rooms, the hotel has more than 1,000 square metres of versatile meeting and event space, with large conference rooms that can be divided into several rooms, all with natural light, and indoor and outdoor foyers offering great flexibility for meetings and exhibitions. Partners in the project are Garnet Hospitality Partners, as management company, and Investire Sgr, owner of the property.

"In 2024," says the chairman, "we have opened more than 10 hotels in Europe, Africa and the Middle East, including highly anticipated properties such as the Hyatt Regency Harare The Meikles, our first entry into the Zimbabwean market, the Park Hyatt Marrakech, the Park Hyatt London River Thames and the Dreams Madeira Resort Spa & Marina, our first resort in Portugal. And we still plan to open several new properties in the coming months, including Hyatt Centric Malta and Hyatt Centric Cairo West." The current portfolio in Europe, Africa and the Middle East, understood as hotels already signed and not yet opened, comprises more than 70 properties and approximately 16 thousand rooms. "About 20 per cent of our portfolio in Europe, Asia and the Middle East is lifestyle and 23 per cent is leisure," comments Águila.

The Hyatt strategy in five points

.

Luxury, lifestyle, leisure. The key word for Hyatt is diversification, considering local and international clientele, "with a particular focus in recent years on Italian and European clients, and not just American ones, to which our group is attentive". The second aspect of Hyatt's DNA relates to its commitment to the recovery and enhancement of existing properties, especially in established fabrics, where contemporary elements are incorporated through design and architecture. A third theme dear to Hyatt is 'connecting with families. It is well known,' says the chairman, 'that in Italy only 5% of hotels are linked to international brands. There are many local families and owners who have important assets, now managed by the second or third generation interested in involving real estate operators, intercepting international clients, and working with professional managers in the sector". For Hyatt, therefore, the ideal partners are families but also private investors.

The fourth asset of Hyatt's strategy is related to food & beverage, as a lever for entertainment, as a card to spend with guests by focusing on the reputation of Italian cuisine.

According to president Javier Águila's vision, there is no precise identikit for Hyatt structures, it depends on the location, the attractiveness linked to events, and the customer's target: the minimum number of rooms depends on a combination of factors. And there is also room for experimentation: "in Madrid (Hyatt Regency Madrid Residences) and in London (Park Hyatt London River Thames Residences), not yet in Italy, Hyatt - he explains - we have already launched some branded residences projects, with accommodation that has the possibility of using the hotel's services. We have similar products in the United Arab Emirates and Kuwait. It is a growing trend on which we want to work, while continuing to preside over our core sector, which is hospitality, helping other real estate players to maximise value'.

If there is one critical issue on which Javier Águila dwells, it is that of the quality of the ground floor facilities, where 'ideas are needed to attract international customers, with new formats and projects, especially for entertainment, with care for design, with the ability to tell different stories, where a bar is not enough, but research and quality are also needed'.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter RealEstate+

La newsletter premium dedicata al mondo del mercato immobiliare con inchieste esclusive, notizie, analisi ed approfondimenti

Abbonati