The KME project in Pistoia

The former copper factory is being transformed into a treatment centre for more than 100 medical conditions

Founded in 2007 as a treatment centre for cancer patients, Dynamo Camp has evolved

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

It was founded in 2007 as a summer camp to offer free stays to children with cancer (so-called ‘recreational therapy’), but in the twenty years since its inception, Dynamo Camp has gone far beyond its original remit. It has become a year-round haven of care and recreation, welcoming young people with over 100 different conditions, as well as their families.

An extraordinary project, initiated by the entrepreneur Vincenzo Manes of the KME Group (copper) in a former metalworks factory in Limestre, in the Pistoia mountains, and inspired by the charitable initiative launched by Paul Newman in 1988, which gave rise to the federation of independent camps known as the SeriousFun Children’s Network. The former factory has been transformed into a 40-hectare ‘village’, nestled within a 900-hectare WWF nature reserve, and brought to life by doctors, nurses, volunteers and staff.

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The philanthropic spirit has remained intact: Dynamo Camp is funded entirely by private donations, which stood at 1.3 million in 2007 and rose to 13 million in 2026. Over the past 20 years, 120 million has been raised (40 per cent from individuals, 36 per cent from companies, 18 per cent from foundations and associations, and 6 per cent from the general public), enabling an increase in the number of patients, staff, facilities and activities.

The Dynamo Foundation, led by Serena Porcari, runs the camp and holds stakes across the entire corporate network established over time to meet a range of needs, from training to clothing, from farming to food products, from culture to the community foundation which provides services to the mountain community, such as a nursery and sporting activities.

The economic impact of the Dynamo system in a peripheral area such as the Pistoia mountains is considerable: “We are the main employer,” explains Serena Porcari, “we employ 610 people here, and more than 70 per cent are from the local area: we have become an economic hub; we have created jobs that did not exist before, transforming a place with an industrial past into a hub for the social economy.”

Over the past 20 years, Dynamo has welcomed 91,000 children and young people, families and guests, as well as 16,000 volunteers, and has had 234,600 donors.

“Our biggest challenge now is to ensure that this organisation lasts forever,” explains Serena Porcari, “which is why we are launching a campaign to find new members who will contribute even a small amount each month, but on a regular basis.” The “I want to become a Dynamo member too” campaign is being launched over the weekend of 3–4 October, when the organisation will be celebrating its 20th anniversary and opening the camp to stakeholders and the public. There are currently 5,000 members, and the aim is to double that number by 2028.

To evaluate the results of Dynamo Camp, a study was commissioned from Bocconi University, which analysed the experience of 331 families who had recently taken part in the camp’s programmes: parents’ wellbeing, measured using the World Health Organisation’s Wellbeing Index, rose on average from 3.96 before the experience to 4.55 afterwards on a scale of 1 to 6. Satisfaction with family relationships also increased, from 4.38 to 4.84.

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