The ‘grammatical competence’ required of business leaders
The correct use of verb tenses and moods helps leaders to distinguish between possibilities, hypotheses and certainties, thereby improving strategies in complex and uncertain contexts
At a time of such profound change as the one we are currently experiencing, it becomes even more urgent to ask what will serve as a compass for leaders and what skills will be needed to lead organisations. I believe that one of these essential skills will be ‘grammatical competence’ – that is, the ability not to lose track of the subjunctive, the conditional and plurals along the way.
When choosing strategies and plans for the near future today, we must bear in mind that any scenario involves a range of possibilities: what might happen? A projection, on the other hand, is expressed in the conditional: what would happen if certain conditions were to occur? Finally, a forecast is probabilistic: what do we consider most likely to happen, based on the available information? Each grammatical form exerts a different influence on decision-making in this context.
The power of the subjunctive lies in preserving possibility. The subjunctive neither asserts nor promises: it opens up possibilities. It introduces into discourse that which does not yet exist, that which may or may not occur. For a leader, this means temporarily setting aside the need for an answer and allowing oneself the space to imagine events, discontinuities and alternatives that the data of the present do not yet make evident. Without the subjunctive, what is merely possible risks being excluded because it cannot yet be proven. The power of the conditional is to make interdependencies visible.
Every projection contains an ‘if’, even when it is not explicitly stated: revenue would grow ‘if’ demand were to continue at that rate; we would need new skills ‘if’ that technology were to become widespread; we would achieve that result ‘if’ conditions were to remain stable. The conditional form serves as a reminder that a figure does not stand alone, but depends on the assumptions on which it is based. Removing the ‘if’ means turning a possible outcome into a promise.
The power of the plural is to prevent a single future from taking up all the space. Speaking of ‘scenarios’, rather than ‘a scenario’, means recognising that there may be several simultaneously plausible outcomes. The plural does not weaken the decision: it puts it to the test. It forces us to ask ourselves whether the strategy would still make sense even in a world different from the one we currently consider most likely. The power of probabilistic language lies in modulating confidence and blind faith. Words such as ‘probable’, ‘plausible’, ‘possible’ and ‘improbable’ are not merely rhetorical caveats: they indicate the quantity and quality of the knowledge on which a prediction is based.

