The Guggenheim between two worlds: Abu Dhabi opens, Bilbao celebrates Jasper Johns
The new branch in the UAE expands the Foundation’s network, whilst the Basque museum reaffirms its economic and cultural strength with the retrospective
Key points
Thirty years after transforming the fate of Bilbao, the Guggenheim brand is set to write a new chapter in its history. On 11 December, the Guggenheim Abu Dhabi, the new venue designed by Frank Gehry, marking the expansion of the Foundation into the Gulf after nearly twenty years in the making. Covering some 80,000 square metres, with 30 galleries and a collection dedicated to art from 1960 to the present day, it will be the largest museum in the Guggenheim network. Whilst Bilbao was established as a driving force behind the regeneration of an industrial city, Abu Dhabi, on the other hand, presents itself as a global cultural platform: a museum designed to tell a history of art that is no longer centred on the West, but built through dialogue between the Middle East, Asia, Africa and the rest of the world.
Whilst Abu Dhabi represents the Foundation’s future, Bilbao continues to embody its most emblematic success. The Basque museum is hosting ‘Jasper Johns: Night Driver’ until 12 October, curated by Enrique Juncosa, a major retrospective dedicated to Jasper Johns (1930), one of the artists who redefined the language of American art in the second half of the 20th century. This choice is anything but random: whilst the Guggenheim network expands into new geographical horizons, Bilbao reaffirms its role as a museum capable of reinterpreting the great figures of modernity through exhibitions of international scope.
An economic and cultural driving force for the Basque Country
2025 ended on a positive note in terms of visitor numbers, with 1,305,003 visitors, surpassing – albeit only slightly – the previous year’s record (+3,660 admissions). May, June and July were the best months in the museum’s history, and the summer of 2025 ranked as the second busiest ever, after that of 2023.
The Guggenheim Bilbao has once again demonstrated the soundness of its economic model in 2025. The museum covers 78.4 per cent of its operating budget independently, generating around 25 million euros directly. The main source of income remains ticket sales, which generated 15 million euros over the course of the year. Added to this are €5 million from sponsorship and membership schemes, supported by over a hundred partner companies and the network of Friends of the Museum, whilst the bookshop, merchandise and catering concessions contribute a further €4 million. The remaining 21.6 per cent of the budget, amounting to approximately €7 million, is provided in equal parts by the three founding institutions – the Basque Government, the Provincial Council of Bizkaia and Bilbao City Council – with a contribution of around €2.33 million each. This financial balance confirms the museum’s ability to sustain itself through its own activities and to maintain a high level of international appeal, whilst also marking a particularly positive start for the new Director-General Miren Arzalluz, who took up her post in 2025.
In addition to its cultural value, the Guggenheim Bilbao continues to be one of the main economic drivers of the Basque Country. In 2025, the museum’s activities generated a total economic impact of 782.3 million euros on the regional economy, contributing 676.7 million euros to the Basque GDP. The knock-on effect also generated €106.1 million in tax revenue for public authorities and supported 14,319 jobs.




