Indian brand 'péro' dresses the home with fabrics from past collections

"For 16 years we have collected and lovingly preserved textiles created each season waiting to bring them where they belong - home": this is the presentation of the home collection of the Indian women's, men's and children's clothing brand p é r o, founded in 2009 by Aneeth Arora (in marwari, a dialect of Rajasthan, p é r o means to dress). A declaration of intent that we could translate as follows: 'For 16 years we have been lovingly collecting and preserving textiles created for different seasons, waiting to take them to where they belong, the home'. The textile collection is thus an example of hyper-creative circularity and the English language helps the poetic presentation of the project. A house is not a home without a cat, recites a famous proverb, which we could change to A house is not a home without a touch of p é r o, again playing on the subtle difference between house (dwelling) and home, a place of the heart as well as of living.

Always linked to India's ultra-millennial textile tradition - a heritage of fabrics, yarns and craftsmanship - the brand has grown from season to season and is now distributed in 35 countries thanks to a network of about 350 multi-brand shops in Europe, Japan, the United States and beyond, which have grasped the brand's originality from the very first collections. Aneeth Arora continues to live in India and is committed to preserving the craft traditions of her country, while remaining open to the cultures and textile and creative universes of other places. The collaboration with Hello Kitty is emblematic: for the 50th anniversary of the character and the brand, p é r o created a collection that premiered in Delhi in October 2024 and arrived in shops in the spring of this year and was also presented at Pitti in Florence in June.

The designer-entrepreneur's link with Italy is very strong, also because global distribution has been entrusted since 2009 to the company Gadi owned by Adele Gandola and her daughter Carola Righes, which is based in Milan, where there are several very select shops selling p é r o: clothing can be found at Biffi, Chicchi Ginepri, Imarika and Vanitas. It is not surprising that the new collection of home textiles, which was officially launched globally on 21 November, is already present in Milan. At Biffi in particular, blankets and quilts of various weights are available, one different from the other, made up of fabrics that do not follow the chronological order of the collections for which they were used. A sort of magical recombination that adds a piece to the p é r o p e r o universe.