L'Oréal Groupe receives the Mattia Serafini award for environmental, social and economic sustainability

L'Oréal Groupe, with the Italian declination of the Sense of Purpose campaign, is among the winners of the Prize dedicated to the memory of Mattia Serafini, wanted by the Turin Industrial Union in memory of the communicator and professional, who died at only 36 years of age. In particular, L'Oréal came first among large companies in the environmental, social and economic sustainability category.

The 2024 edition of the award concluded at the Centro Congressi dell'Unione Industriali di Torino (Industrial Union of Turin Congress Centre) with the awards ceremony for the member companies that have distinguished themselves on social media for product or service, brand and sustainability campaigns, in the Small/Medium Enterprise and Large Enterprise categories.

"This recognition is a source of great satisfaction for us," comments Ninell Sobiecka, President and CEO of L'Oréal Italia. "We have chosen to give voice to our values, highlighting our Sense of Purpose with a campaign that goes beyond our products and tells of our social commitments. In an ever-changing communication environment, we believe it is essential for companies to take a stand on their founding values. We want to leave a meaningful footprint by promoting a fairer and more inclusive future, with people at the centre".

L'Oréal will donate the value of the prize to Piazza dei Mestieri, an association set up in Turin, which takes in and introduces young Italians and foreigners to work.

Unione Industriali Torino, with the Congress Centre, devised this Award in 2021 in the conviction that the presence and ability to act in the digital sphere are central elements for growth and competitiveness for all member companies and can contribute to strengthening an innovative, widespread and inclusive business culture in the territory.