The label can say a lot about a wine, but you have to know how to read it: here's how
Aesthetics and design aside, there is a lot of information on labels, perhaps too much. But which ones are really useful to those who know little or nothing about wine?
The wine's identity card is its label. Yet, in front of the shelf, many still choose the bottle as one chooses a profile on Tinder: 'this one inspires me'. After all, labels are also designed for this: to attract the eye, to seduce, to stand out. And it must be admitted that some succeed better than some human beings.
The problem is that, behind the elegant graphics, the Gothic fonts or the stylised boar promising peasant authenticity, liesa wealth of information that the consumer often ignores or misinterprets. Some are compulsory by law, others really useful.
The mandatory information on the label is:
- the name of the wine (this can be fictional or indicate the area of production: Barolo, Chianti, Brunello di Montalcino etc.)
- the designation (DOC, DOCG, IGT, PDO, PGI or simply 'wine')

