Rebranding

Labelium Group becomes Cosmo5 and increases its presence in Italy

Enter the digital marketing agency Storeis

1 October 2025

4' min read

Translated by AI

Versione italiana

4' min read

Translated by AI

Versione italiana

The international digital marketing group Labelium changes skin and becomes Cosmo5. As part of this rebranding, it strengthens its presence in Italy with the entry into the group of Storeis, a digital marketing agency based in Padua: an industrial operation based on full value harmony and shared objectives of internationalisation and innovation. Storeis, with 95 professionals, a turnover of over €7 million forecast for 2025 and a media turnover of over €50 million, integrates its strategic and data-driven approach into the Group, offering the Italian market a broader, scalable and results-oriented proposal.

Labelium's strategic rebranding into Cosmo5 aligns identity and future direction, aiming at an increasingly active support in the digital transformation of brand-customers. Born in Paris in 2001 and grown to over 1,300 professionals worldwide, Cosmo5 considers Italy a priority hub: here it presides over 250 brands and develops over 15 million euros in revenues, on a base already strengthened by the integration as a group company of Kiliagon (2021), an agency specialised in retail media and retail/marketplace.

A new chapter with Cosmo5

Labelium's rebranding to Cosmo5 stems from the need to align the group's identity with its future trajectory, clarifying its positioning and integrating collaboration across countries, practices and functions into a single platform. The new name recalls the cosmos - connections, broad vision, order - and the "5" summarises the core capabilities that constitute the operational heart of the brand: Media, Commerce, Creative, Data, Technology. These areas work in continuity: from strategy definition to channel activation, through to measurement and continuous improvement, so that data and technology translate into concrete results for the business.

Alongside these, Cosmo5 provides a set of transformation solutions in the areas of Marketing, Business, Sustainability, Operations and Organisation, designed to facilitate the adoption and scalability of projects. The intervention concerns the training of teams, the simplification of processes and the integration of tools, so as to make initiatives effective over time, measurable and easily replicable.

Strengthening the Italian market with Storeis

The entry of Storeis among Cosmo5's group companies is the outcome of a selection process launched in 2024 to identify the realities most akin in terms of values, method and ability to scale. The integration, with an industrial matrix, brings together complementary methods, processes and teams: founded in 2018, Storeis has 95 professionals; in 2024, it recorded revenues of around €6.5 million and a 2025 forecast of more than €7 million, with more than 90 active clients and a media turnover of more than €50 million.

On the local market, the integration complements the coverage strengthened with Kiliagon (in the group's perimeter from 2021) on retail media and marketplace; on the international level, the collaboration has already produced concrete results, such as the winning of a tender in the APAC area with the support of the Australian team of the Cosmo5 group.

"Labelium is entering a new chapter: a significant transformation that reflects our evolving identity and direction for the future," says Stéphane Levy, CEO and President of the Cosmo5 Group. "The road ahead will require collaboration, creativity and clarity, and I am fully confident in the leadership of our team as we move forward.

"With Cosmo5 we reinforce a truly glocal model, based on tailor-made quality and international scalability,' says Mattia Stuani, Country Manager Italy of Cosmo5. 'In Italy we count on over 150 professionals and a portfolio of 250 brands; with Kiliagon and the entry of Storeis we cover the entire spectrum, from direct-to-consumer to marketplaces, combining consultancy and execution on media, commerce and data. Ours is a long-term entrepreneurial approach: we integrate companies as an 'operating system' that enhances the best apps, reduces complexity for customers and accelerates time-to-value. We work with partners such as Google, Meta, Amazon and TikTok and invest in ESG, team stability and employee welfare. The arrival of Storeis gives us a further boost in the Italian market, consolidating us in key sectors, from mass market to luxury".

"Joining Cosmo5 represents a crucial step for Storeis in its evolutionary path. It is a true industrial integration that propels us towards two key objectives: internationalisation and innovation,' comments Andrea Vit, founder of Storeis. 'Becoming part of a global group like Cosmo5 allows us to broaden our range of action and provide our customers with an even broader network of skills, integrating our strategic and data-driven approach with the group's excellence. The choice was also driven by a perfect fit of values. The excellent cultural fit between our teams, based on transparency, strong relationality and proactivity, made this union a natural fit. We share the same vision of partnering with customers and are also perfectly aligned in the vertical sectors, particularly in fashion, luxury, retail, beauty, sports and consumer electronics. This synergy will make us even stronger and more competitive, ready to face the challenges of the future together with the other companies of the group".

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