The Edition Lake Como has caught the eye of Thailand’s Sansiri

Promote a hotel, open it and receive purchase offers straight away. In Italia, with growing competition in the luxury hospitality sector, this is not uncommon. So much so that the hotel property sector closed 2025 with investments totalling 2.5 billion euros – the best result since 2019 and around 20 per cent of the total commercial (non-residential) property market. And the usual locations are in the spotlight: Lake Como, Forte dei Marmi, Sicily and Sardinia.

According to market rumours, investors are said to have their sights set on The Edition Lake Como, the new luxury hotel from the Marriott brand, which held its soft opening in Cadenabbia last year after the summer and has been fully operational for several weeks now.

Bain Capital and Omnam Group had acquired the property in 2021; it was formerly the Britannia Excelsior. The iconic building on the western shore of the lake has been redeveloped and transformed into a five-star hotel. The property is currently reportedly in exclusive negotiations with the Thai family office Sansiri, owned by Sansiri Public Company and XSpring Capital, for a sum of 230 million euros. The Asian group owns luxury hotels in Asia and the Americas, such as The Matter Soho in New York, The Standard in Hua Hin, seaside resorts in Thailand, and the St. Regis in Aspen. The family office’s strategy focuses on income-generating assets which, thanks to management by leading international brands, can guarantee unique experiences for guests.

This transaction therefore once again highlights the interest shown by many international investors in income-generating properties that have been refurbished and repositioned in a higher-end segment than their original one.

Marriott’s lifestyle hotel is now fully operational with 148 rooms, including 24 suites and two penthouses, offering a focus on design, wellness and signature dining. The concept is designed to appeal to a younger, international clientele. The repositioning of the complex includes dining facilities such as bars and restaurants overlooking the lake, the largest floating swimming pool on the lake, a unique lido and a Longevity spa, as well as a conference centre.