Lush brand enters Esselunga 'eb' perfumeries

The "eb" perfumeries of the Esselunga group expand their brand portfolio with the arrival of Lush, the English brand born in Poole that for 30 years has been offering fresh, handmade cosmetics made with the best ingredients that nature has to offer.

Lush products are now available from eb® with a dedicated stand in its beauty stores in Corbetta (MI), Castelletto Ticino (NO), Corsico (MI), Lissone (MB) and Pioltello (MI), as well as on the ebprofumerie.it website. In these points of sale it is possible to find a selection of Lush's best sellers as well as some gift packs, for a total of around 30 references, with the aim - in the coming months - of increasing both the assortment and the number of points of sale where it will be possible to buy the brand.

Lush products are characterised by their craftsmanship and the use of fresh ingredients, rich in beneficial vitamins, minerals and enzymes. The brand's speciality is to create products without packaging and, when this is not possible, to reduce packaging to a minimum by using 100% recycled plastic or by exploring avant-garde solutions.

The eb beauty store network currently has 48 shops, located in or near Esselunga shops in Lombardy, Piedmont, Emilia-Romagna, Tuscany and Liguria. Not only a sales area characterised by a wide range of prestigious perfumery brands, face and body products, trendy novelties and the great make-up classics, since 2019 some Esselunga group beauty stores have been introducing beauty services and treatments with excellent partners, designed to enrich the shopping experience. In addition, on the ebprofumerie.it website it is possible to book services and make purchases throughout Italy, even in territories where eb is not present with its own shops.