Accessories

Themoirè accelerates sustainable research

By 2027 a new material will be used alongside recycled, reclaimed or fruit-derived materials for the iconic clutch

by Paola Dezza

3' min read

3' min read

In the panorama of contemporary fashion, where sustainability has gone from being an option to a necessity, Themoirè, a brand born in 2019 from the intuition of Francesca Monaco, with a background in fashion, and Salar Bicheranloo, a product designer, fits in. A couple in life and in work, together they have imagined a new way of thinking about the female accessory par excellence - the handbag - starting from a fixed point: saying goodbye to animal skin without renouncing aesthetics and quality.

Themoirè team has thus become a pioneer in the search for bio-based and circular materials: from apple peels to pineapple leaves, from bamboo to regenerated textile fibres, from cork to raffia. Materials that are beautiful to look at, pleasant to the touch, but above all capable of lasting. This is the strength of the brand.

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"The most ambitious challenge today is the development of a proprietary material, completely sustainable and traceable, by 2027," Francesca Monaco tells Il Sole 24 Ore, "A goal that the company is tackling in collaboration with a professor at the Milan Polytechnic, working on bio-based technologies also derived from food waste. The new material will flank those already used to make the collection, from the iconic clutch to the Athena model and the new Dafne and Calipso.

On the creative front, this year's summer collection presents an evolution of the brand's iconic clutch, declined in different materials and colours, but especially accessories such as embellished handles.

The year 2024 was a turning point. 'In November, Themoirè became part of the Oltre Impact holding company, an Italian fund focused on sustainable fashion, which acquired 55% of the brand as part of a six million euro investment spread over two brands,' Francesca recounts.

The acquisition was made through the Oltre III fund - the other brand acquired is OOF Wear - with the aim of launching a sustainable fashion platform. Oltre Impact thus centralises logistics and strategic functions, while Themoirè continues to focus on research and design.

'Turnover in 2023 stood at EUR 4 million: the entry of the fund represents an opportunity for growth, but also for consolidation,' she explains.

With the support of the holding company, the company is working on a 'product passport', a tool that documents each stage of the supply chain, guaranteeing the traceability and environmental responsibility of each piece.

Themoirè's team also runs a social project, 'Together by Themoirè', which each year involves an artisan community in a co-created capsule collection. So far, four projects have been realised, in Mexico, Madagascar, Colombia and Uganda, also told through a series of documentaries.

The first project came to life in Mexico and was dedicated to the indigenous community of Oxchuc, in the state of Chiapas. In collaboration with the Maya Kotan collective, made up of over thirty women, the brand valorised the ancient technique of belt-loom weaving, used to make textiles entirely by hand. With the proceeds of the sale, the brand brought drinking water to seven rural schools in the area. In Antananarivo, Madagascar, a collaboration was established with a workshop involving 200 women specialised in raffia weaving.

In Sandonà, Colombia, a community of about 200 women who have made weaving Iraca - a natural fibre - their trade and means of expression, received assistance for their children. Finally, in Gulu, Uganda, a capsule was created using simple materials such as porridge and paper to make prints and colourful beads, resulting in unique objects that tell of Ugandan resilience and cultural richness.

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  • Paola DezzaCaporedattrice del Lunedì e responsabile del settore real estate per tutto il gruppo

    Lingue parlate: inglese, francese

    Argomenti: mercato immobiliare, architettura, finanza immobiliare, lifestyle, turismo, hotel e ospitalità

    Premi: “Key player of the italian real estate market” di Scenari Immobiliari

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