The new Ilsole24ore.com homepage is now live

24Ore AI meets the need to offer readers a new browsing paradigm that complements the traditional one, combining *Il Sole 24 Ore*’s proprietary knowledge base, intuitive discovery-style interfaces within articles and the search engine to explore content in greater depth, and a chatbot that is immediately visible on the homepage. All this comes together to create a genuine conversational assistant that allows users to interact with the site’s content, receiving responses generated by a unique system built on the reliability, quality and authority of its sources. It is not, therefore, a generic chatbot, but a system developed through the convergence of the finest editorial and technological expertise, unlocking a further level of value from the information by making it even more personalised and responsive to readers’ needs, as well as accessible and useful for decision-making.

This conversational cultural shift is also at the heart of Opinion Reader’s evolution: the initiative, launched to mark the newspaper’s 160th anniversary with a selection of reader ambassadors, has now become a dedicated community open to all readers to gather their opinions and ideas, and has also moved online with a dedicated section packed with activities: ranging from questions from the Editor-in-Chief, to surveys, to meetings with the editorial team to discuss future topics, to outreach initiatives designed exclusively for them.

With its new homepage, ilsole24ore.com reaffirms its position as the central platform of the Il Sole 24 ORE Group’s ecosystem: a place where content, expertise and technology come together to offer more accessible and effective information. Because now more than ever, ilsole24ore.com puts the reader at the heart of decision-making.

This is precisely the headline chosen for the launch communication campaign, which involves a comprehensive multimedia plan across both the Group’s own and third-party media. It will be rolled out across all the Group’s media channels – print, digital, radio, TV and social media – as well as via billboards in the city of Milan. The plan begins with a special initiative in the daily newspaper: on 15 June, a special flexographic print on the cellophane wrapping will give readers a sneak preview of the new layout of the digital front page; on 16 June, the entire front page of the newspaper will reproduce the website’s home page thanks to a cover insert detailing all the latest news.

Il Sole 24 Ore’s news schedule will also feature dedicated coverage of the launch through a ‘Superdossier’ on innovation and the future, which will include in-depth articles, videos featuring industry leaders and infographics on key data, as well as a special live video broadcast on Wednesday 17 June on the Group’s website and television channel.

Finally, to celebrate the launch of the new homepage, the Il Sole 24 ORE Group has organised a brand-new promotion: from 10.00 am on 15 June to 10.00 am on 16 June, users will be able to take out an annual subscription to the site at the special price of 24 euros for 24 hours – a ‘flash sale’ designed to help users discover the new digital experience.