Skincare

Birth of The Nine Aurora Beauty Zones for skin longevity between research and AI

by Marika Gervasio

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Over five years of studies and travel in more than 50 countries, with more than 100,000 data collected and analysed according to eight scientific criteria - from skin longevity patterns to low rates of dermatological diseases, from the cultural use of natural skincare to botanical biodiversity, clinical safety and bio-absorption -: this is The Nine Aurora Beauty Zones, a new premium skincare brand that fuses dermatological science, ethnobotanical research and millenary traditions to respond to one of the most universal challenges: skin health and longevity.

A comparative analysis of the data revealed the 9 Zones of Skin Longevity, regions of the world where the skin demonstrates an extraordinary ability to maintain elasticity, balance and radiance over time. From this study, the R&D team selected key ingredients chosen for their regenerative properties, protection of the skin barrier, support of the microbiome and defence against environmental stresses. The resulting formulas are synergistic, safe and compatible, vegan, with between 90% and 97% natural ingredients, cruelty free and designed to combat the most common signs of ageing and skin conditions, such as sensitivity, dryness, loss of tone and dyschromia.

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The line debuts with a complete, modular system consisting of 9 products and a unique skin longevity protocol. Day Ritual - Protection and nourishment with cleanser, tonic, serum and cream, designed to defend the skin from oxidative and urban stress, Night Ritual - Regeneration and repair with gentle cleanser, Fountain of Youth serum and longevity cream, to stimulate skin renewal processes during sleep. Targeted eye contour treatments and intensive masks complete the protocol.

Over the next three years, the brand will expand the range with formulations dedicated to specific skin conditions, developed thanks to ingredients identified by research in different parts of the world.

In addition to scientific research applied to formulation, The Nine Aurora Beauty Zones was born as a technologically advanced skincare platform, built by integrating more than 30 innovative solutions now considered best-in-class in the beauty and luxury industry. With SKIN AI, developed in collaboration with Revieve, the brand introduces not only a personalised Skin Longevity Scan, but also the Skin AI Diary: a digital diary that allows for the first time to observe, thanks to artificial intelligence, how the skin evolves over time - up to six months - following The Nine Aurora rituals.

The experience is supported by a digital ecosystem that integrates Gorgias for advanced and highly personalised customer care, LoyaltyLion as the first loyalty programme geared towards refills and continuity of care, Recharge for advanced refill subscription management, BuyerDock and GS1 for product tracking throughout the supply chain, Equalweb to ensure an accessible and inclusive digital experience, Klaviyo and Hustler Marketing for personalised CRM automation, as well as a dedicated Talentpop team specialising in premium customer support.

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