The Podcasting Festival is celebrating its tenth anniversary and looking to the future of audio
On 2 and 3 October, Milan will once again host Italia’s first and longest-running event dedicated to podcasting. Two days for the industry and creators, featuring Podcast Pitch, workshops, the Pod24 Award – organised by 24Ore Podcast – the debut of the Branded Podcasts Award and, exclusively, the presentation of NielsenIQ data for Audible on Italians’ listening habits.
Ten years of podcasts, creators and innovation. The Podcasting Festival, Italia’s first event dedicated to the sector and now the longest-running of its kind in the country, returns to Milan on 2 and 3 October with an edition that strengthens the dialogue between the industry and creators.
Directed by Ester Memeo, the Festival will bring together podcasters, publishers, platforms, companies and communications professionals to explore how the podcast is evolving from a narrative medium into a strategic tool for publishing, marketing and branded content.
The main new feature of the 2026 edition is the introduction of a day entirely dedicated to the industry. For the first time, the Festival is dedicating a day to brands, companies and communications agencies, with a programme built around a question that has now become a pressing one for the market: how to use podcasts strategically. This development reflects the maturity achieved by digital audio in Italia, where podcasts are now a key tool for communication and business, and no longer merely a creative format.
Also returning is the Podcast Pitch , a platform dedicated to emerging projects, where creators can present their ideas to producers, publishers and industry professionals, facilitating connections between new talent and the market. There will also be plenty of focus on training, with workshops and practical sessions dedicated to writing, storytelling, editorial planning and the development of new audio formats.
During the event, there will also be an exclusive presentation of the latest NielsenIQ data for Audible, an Amazon company and one of the leading players in the production and distribution of audiobooks, podcasts and audio series, which has become a key reference point for analysing the evolution of the podcast sector in Italia, as well as listening habits and the future of audio entertainment.
