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The fragrances of summer 2025: citrus, salty wind and unexpected flowers

by Monica Melotti

 Reverie de la Rose di Sasva. Un profumo mistico, la sognante rosa Gulaab si combina con tutti i fiori usati nelle celebrazioni religiose: il Lotus e il Gelsomino. Il cuore d’Ambra e Accordi Leather si abbina a uno speziato Zafferano, al Cardamomo e alla Cannella . Sasva si ispira alla cultura orientale, in particolare all’India, con un approccio moderno

2' min read

2' min read

Forgetting winter is easy, when one spray is enough to feel immediately elsewhere. The fragrances of summer 2025 carry the very essence of the season: sunny notes, imaginary journeys, sensuality blossoming between sea, earth and desire. The new summer fragrances move between fresh and enveloping olfactory constructions, evoking atmospheres of travel, sunny days and moments of lightness. From the most luminous and casual jus to the most intense and structured, each fragrance interprets the warm season in its own way.

Citrus fruits, solar energy and Mediterranean vitality.

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Summer starts with an explosion of citrus fruits: orange, mandarin, bergamot and cedar light up the skin like rays of sunshine. These fragrances express an immediate, vitaminic energy and provide a sense of well-being that puts you in a good mood. Sometimes they combine with fruity sugars, light spices or aromatic touches to give verve and sophistication, as in the bolder interpretations that combine Calabrian cedar with marine or herbaceous notes.

I profumi dell’estate, intriganti e sensuali

Photogallery16 foto

The seafarers, salty wind and dreams of freedom

There are those who prefer a fragrance that smells of saltiness and wind on the skin. This summer's aquatic compositions are not limited to classic ozone notes. They explore the depths of the sea with accords of wet woods, aquatic flowers, clean musks and minerals. The result is often a jus that smells of deserted beaches, sunrises on the pier, barefoot walks on the sand. Some accords surprise with the presence of coconut, wax and salt, evoking endless days on the world's wildest coastlines.

Flowers, no longer just romantic.

In summer 2025, flowers are not only delicate: they are powerful, tropical, enigmatic. They combine with exotic fruits, resins, incense and spices to create three-dimensional, dynamic compositions. Tuberose becomes pop thanks to wild strawberry, orange blossom finds new light with sugary or sparkling nuances, lotus blends with oriental spices. And then there are the sunnier interpretations: jasmine, frangipani and ylang-ylang that seem to blossom under the scorching sun, giving us the sensation of an endless summer.

Gourmands, sweetness to wear.

Among the season's most interesting novelties are the gourmands, which renew the gourmand notes with more sophisticated and surprising accents, adapting perfectly to even the hottest days. Nothing cloying: the sweetness is multifaceted, sometimes tropical, sometimes creamy. Pistachio - now the absolute star - stands out, along with almonds, Chantilly cream, cocoa and dried fruits, often combined with white flowers or warm spices. Perfect for those who love sweet but well-balanced fragrances, to be worn from morning to evening.

The intense, not just for the evening 

For those who do not want to give up a lingering trail even in summer, the more structured fragrances are back. Compositions that combine amber, creamy woods, black pepper, patchouli and musks, sometimes crossed with spicy floral accents. The result is sensual, assertive but never heavy, these are scents that leave their mark. Citrus, marine, floral, gourmand or intense: whatever your style, you will find in our photogallery a selection of fragrances designed to accompany you during the summer.

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