The Second Wave of Mechatronics: Italy’s Challenge in the Age of Artificial Intelligence
From a boom in data centre orders to Physical AI – From manufacturing excellence to industrial sovereignty
According to Goldman Sachs, the boom in investment in artificial intelligence will reach one trillion dollars globally by the end of the year and will rise in the United States from 1.8 per cent to 2.8 per cent of GDP by 2028. Part of this investment has flowed into Italia in the form of contracts for data centre infrastructure: cables, turbines, electrical systems and cooling equipment.
This figure is encouraging and raises questions about Italia’s role in the new AI economy: are we among the key players in this new economy, or merely a supplier of platforms controlled by others?
Opportunities lie in a second market known as ‘Physical AI’ – that is, where artificial intelligence meets physics to create machines and systems capable of perceiving their environment, making decisions and taking action under operational conditions. Strategy&, the strategic consultancy firm within the PwC network, estimates that this market could reach around €430 billion by 2030. The self-driving car is the best-known example, but applications extend to industrial manufacturing, energy, aerospace and defence.
Whilst the development of models and semiconductors is dominated by a handful of global players, the application of artificial intelligence to the physical world requires skills that Italia possesses thanks to its expertise in mechatronics. This tradition may find a new lease of life in the current climate.
To play a significant role, Italia must not only establish itself in terms of manufacturing excellence (the ability to produce competitive goods and systems), but above all in terms of industrial sovereignty (control over technologies, infrastructure and the governance of smart physical systems).

