The Segantini Museum, the best Swiss chocolate and watch collections

The historic Bucherer brand could be described as a precious boutique. Founded by Carl Friedrich Bucherer and his wife Louise in 1888, it has been part of the Rolex world since 2024, and has more than 100 outlets around the world offering watches and jewellery. Talking about the new shop in St. Moritz is the architect who redesigned it, Piero Lissoni, who with his Milan studio is looking after the new image of all Bucherer shops worldwide: after Basel, London, Frankfurt and St. Moritz, Munich, Stuttgart and Bern will open. "We choose for each interior a mixture of materials, local if possible: for example, in St. Moritz, a basalt stone at the entrance, ideal when there is snow, but also Engadine stucco and local Salvan green stone. Inside, a dark colour palette emphasises the glass cases and the purity of the objects. And for the watches, what I call a double approach for those on view, touchable, and then for the more precious ones, on demand'.

Qui gli interni della boutique BUCHERER di St.Moritz, appena ridisegnata da Piero Lissoni: legno scuro, tappeti in materiali naturali e alle pareti lo stucco engadinese. © Andrea Ferrari

Piero Lissoni, who declares himself to be an inquisitive and humanist, has been developing architecture and interior design projects all over the world for almost forty years. He is also art director of, among others, Boffi, Sanlorenzo yachts and Living Divani: he designed their best-seller Extrasoft, and for the St. Moritz shop he chose Gray sofas and armchairs and Confident, one of his designs. He received the Compasso d'Oro Career Award, two ADI Compasso d'Oro, the Good Design Award and the Red Dot Award.

At Bucherer's in St. Moritz, the precious core of the shop are luxury watches: Rolex (from EUR 6,000), Tudor (from EUR 2,700), IWC Schaffhausen (from EUR 6,000), H. Moser & Cie., Girard-Perregaux. Do you, an architect, also love watches? 'Of course,' he smiles. 'I have many - even two Rolexes - and I choose them according to the occasion. And then I have some that I particularly care about because I inherited them from my father and grandfather'. Speaking of second wrists: at Bucherer there is the Certified Pre-Owned service. Rolex and other magnificent pieces - among other brands - from Breitling, IWC, Vacheron Constantin and Hublot. Used, authenticated and certified.

Un’area relax della boutique. © Andrea Ferrari

Not only that, there is also the jewellery, which was historically taken care of by founder Louise Bucherer and her daughter-in-law. The Inner Fire High Jewellery collection is intended as a tribute to them and to the strong women of the world: 18-carat white gold earrings with 2 drop-cut diamonds, 36 brilliant-cut diamonds and 24 baguette-cut diamonds (approximately 58,900 euros), and the Inner Fire ring (10,600 euros) in polished 18-carat white gold, brilliant-cut diamond and 10 baguette-cut diamonds. Boucheron, Messika, Serafino Consoli can also be found in the boutique. As well as the possibility of ordering bespoke jewellery, which is created in the Bucherer workshop in Lucerne. Among the latest are a necklace, ring and bracelet with an extremely rare Paraiba tourmaline (more than 200,000 euros).

Orecchini in oro bianco e diamanti a taglio misto della collezione InnerFire, disegnata dalla jewelery designer Hollie Bonneville Barden

"It was Jörg Bucherer who chose me, five years ago, to design the new image of the shops," Lissoni recalls. "In city after city, we also incorporate decorative objects related to the location into the interior: in Frankfurt, Bauhaus pieces, here in St. Moritz, a pair of vintage skis hanging on the wall". Once out of the shop, what does the architect recommend? 'Chocolate at Hanselmann's, a historical pastry shop, a dinner at Chesa Veglia. And the Segantini Museum, all dedicated to the 19th-century painter'.