Seoul

The small Art OnO fair to discover Asian art

The third edition of the event is an opportunity to get to know the galleries in the area: a strong preference for painting

by Giorgia Basili

Art Sonje Center, vista dell'allestimento di «Spectrosynthesis Seoul». Foto di Seowon Nam. Per gentile concessione dell'Art Sonje Center30

4' min read

Translated by AI
Versione italiana

4' min read

Translated by AI
Versione italiana

ART OnO, an acronym for "Art One and Only" is a new South Korean fair that was held for its third time in Seoul from 3 to 5 April 2026, at SETEC (Seoul Trade Exhibition & Convention). It opened a few days after Art Basel Hong Kong - from 27 to 29 March - but with far different numbers (less than forty stands) when compared to the latter and Frieze Seoul. It was founded by JaeMyung Noh, a collector born in 1990, who preferred to focus on a smaller scale in order to approach new collectors and privilege the sale of emerging artists. Fifty per cent of the exhibition space at the fair is not allocated to the commercial side, with 11 small exhibitions disentangling themselves between the three halls. In the booths, a total of 35 exhibitors alternate between galleries and not-for-profit spaces, the stands offer a sampling of some museum collections, while ample space is dedicated to workshops with creative activities and the kids programme.

Among the museums were the Suwon Museum of Art, set up in a South Korean green city, and the Jeonnam Museum of Art, a regional art and cultural centre in Jeollanam-do province. Among the artists presented on its stand is Gwon Seungchan, whose work 'Powerless Landscape' recalls the bloody side of war: the massacre of the National Guidance Alliance in Jangheung.

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The proposals in the gallery

Exhibitors come from Germany, Romania, Finland, Switzerland and Tanzania, as well as Korea. One of the largest trade stands is occupied by a gallery of Portuguese origin that opened a branch in Seoul in September 2022: Duarte Sequeira. Director Hannah Yun did not mince her words: "We achieved quite good results, although unlike the last two years, we did not manage to close any sales for major artists. We have sold works by almost all artists and the price range is between $15,000 and $30,000'.

Cinta Vidal Drift, 2026, acrilico su legno, 80 x 80 cm

It is not the subjects of Yooyun Yang (1985, Seoul) that are striking, snapshots of everyday life and body fragments, but the way the artist intensifies by blurring, almost to the point of erasing, the expressions on the faces of the people portrayed. Yang works with diluted acrylic colours on Jangji - traditional Korean paper - resulting in multiple layers. Nell Brookfield (born 1994, London) also stands out for his bright colours and bold brushstrokes. Artemin Gallery in Taipei is also notable for the painting of Crystal Lupa, born in California in 1989 and currently based in Taipei. She creates surreal settings that host dreamlike figures. Dark hues alternate with luminous passages. As gallery director Ben Hsiao says: "This is the second edition of Art OnO and the second time we have presented Lupa here. A total of 14 works by Crystal Lupa were exhibited, eight of which were sold to a Korean collector'.

Lazy Mike, stand Art OnO

The PIBI Gallery in Seoul presents the photographer Eun Chun and the ceramic sculptor Geunyoung Hong. The stand design is composed without spatial divisions, allowing the works of the two artists to coexist harmoniously.

The series "Suddenly" by Eun Chun originated from analogue film photographs taken in Paris in 2010 and recently digitised. These moments of leisure with fast-running rides evading photographic sharpness are exhibited together with photographs from "Misty" (2023) and "Epistolary" (2019-2025) that restore imagery in the age of digital culture. Geunyoung Hong presents 30-45 small ceramic sculpture works created from drawings. "Despite the ongoing art market crisis since last year and the recent impact of rising oil prices, exchange rates and inflation, the number of visitors to the stand increased compared to last year, along with an increase in sales. By 3 April, the second day of the fair, 20 ceramic sculptures by Geunyoung Hong and 2 photographs by Eun Chun had been sold,' reports director Pibi HaeKyung Kim.

Galleria ZINK, Cinta Vidal, Meet Up, 2025

At the stand of the German gallery ZINK we notice Cinta Vidal (1982, Barcelona) who started out as a theatre set designer and then turned to urban landscapes using building façades as her favourite surfaces. In her works, she dissolves perspective, playing on the simultaneity of spaces and times that we think are distant.

Director Michael Zink was enthusiastic from day one: 'the fair yesterday went incredibly well for us! We found buyers for five works by Cinta Vidal, two by Anna Leonhardt (Berlin/New York) and also for a work by Matias Sanchez (Seville)'. The German gallery Zink's stand also includes works by Vietnamese artist Thao Nguyen Phan, the protagonist of a recent exhibition at Pirelli Hangar Bicocca.

Finally, the stand of Jecza Gallery (Timisoara & Bucharest), composed almost 100% of Romanian artists, with the sole exception of an Albanian artist, is worth mentioning. Radu Oreian (born 1984 in Tarnaveni) creates works in miniature format: narrative fragments inspired by ancient mythologies. Making the surface pulsate are touches of paint, spherical confetti that weave colour into the narrative, otherwise left only to the black thread of drawing. Paul Robas (born 1989 in Romania) explores, through portraiture, the ephemeral nature of memory and human experience. He explores the tension between the real and the imaginary, starting with found and digitally manipulated photographs of unknown people. He then transforms them by meticulously superimposing several layers of paint, blurring the vision and offering the sensation of a memory that suddenly flashes to mind.

pibi-booth, Art OnO

Gallery director Andrei Jecza concludes: 'We managed to place works by almost all artists. We sold a total of eight works, with a list value of about 50,000 euro. We are still in negotiations with four collectors who are considering buying some works. Art OnO marked our debut at an Asian fair'. Art OnO, with its more affordable booth prices compared to larger fairs, proved to be an opportunity to get to know lesser-known Asian galleries with a predilection for the medium of painting.

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