The event

The Il Sole 24 Ore Group at the Trento Festival of Economics

The chronicle of the 21st edition through all the channels and voices of the multimedia platform. The events and initiatives planned to involve the festival audience

8' min read

Translated by AI
Versione italiana

8' min read

Translated by AI
Versione italiana

For the 21st edition of the Trento Festival of Economics, the Il Sole 24 ORE Group will deploy, on the one hand, all its information production capacity to report on the days of the event with real-time updates, exclusive interviews in-depth reports and specials through all the media and channels of its multimedia platform, and, on the other hand, a rich schedule of initiatives and appointments organised in the Festival, in the Outside Festival and in the Meetings with Authors to inform, entertain and involve the 'squirrel people' during the five days of Trento.  

The beating heart of all the activities of the Il Sole 24 ORE Group will be, this year, Piazza Fiera, which will host the new stage-studio of Radio 24 and, for the first time, Casa Sole, a space conceived as a hub for meeting and dialogue with the public.

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Casa Sole will be the space where you can get to know and meet all the realities of the Il Sole 24 ORE Group, which will present itself in Trento for the first time with its new brand identity, inaugurated with the new naming that puts the Sun back at the centre and a new logo that enhances the history, identity and variety of the Group. And a space where readers can take part in engagement initiatives conceived specifically for them: from the Sole's prize wheel to the Expert Replies box and the gadgets designed for the Opinion Reader community, the loyal readers of Il Sole 24 Ore who will once again be meeting in Piazza Pasi for the morning press review with the Sole 24 Ore deputy editors.

The IL SOLE 24 ORE GROUP'S APPOINTMENTS AND NEW BUSINESS

The Festival of Economics will be the stage to present to the national and international business community two new strategic initiatives of the Il Sole 24 ORE Group, starting with the announcement of 24 ORE NextMed, the Group's new information and relations platform dedicated to the enlarged Mediterranean area, with Italia at the centre of the new strategic directions. Federico Silvestri, chief executive of the Il Sole 24 ORE Group, Fabio Tamburini, editor-in-chief of Il Sole 24 ORE, Claudio Antonelli, deputy editor of 24 ORE NextMed, will illustrate it in the panel "Mediterranean, geography of the future. Birth of 24 ORE NextMed", which will be attended by Marco Magnani, Luiss Guido Carli University, Marco Minniti, President of the Med-Or Italian Foundation, and a video-message by European Commissioner Dubravka Šuica.

The novelties of ItalyX, the excellence certification service for Italian companies, will be presented during the meeting "Made in Italy conquering the world", which will see a debate between managers and protagonists of the Italia production system. Speakers will include Eraldo Minella, General Manager of Professional Services and Training of the Il Sole 24 ORE Group, Andrea Guglielmo, Director of External Relations of Philip Morris Italia, Iacopo Pazzi, Chief Retail Commercial Officer of Amplifon, Massimo Pozzetti, CEO of Pastiglie Leone, and Luigi Riva, Chairman of Confindustria Professioni e Management.

Support for companies in global markets will also be illustrated by Ad Federico Silvestri in the panel "The challenge of Italia exports in an increasingly unstable world", where the director general of Confindustria Maurizio Tarquini,Fulvio Giorgi, AD IMQ, Ruggero Lensi, General Manager Uni; Mario Vattani, Ambassador in Tokyo, and Matteo Zoppas, President ICE.

The Il Sole 24 ORE Group will then bring its point of view as a representative of the media world to the panel "Power of information, social networks and AI", dedicated to the impact of digital technologies and artificial intelligence on the quality of public debate, where CEO Federico Silvestri will debate with Undersecretary Alberto Barachini together with Paola Ansuini, Head of Communication of the Client Protection and Financial Education Department of the Bank of Italia, and Michele Corradino, President of the Council of State.

The recent launch of the Il Sole 24 ORE Group's new brand identity is then the occasion for a debate on "Communicating the future: the strategic value of brands" with Stefano Bressan, Stellantis, Maria Vittoria Pisante, Director of Strategy, Communication, Business Support&Development, Veolia Italia, Stefania Siani, CEO and COO, Serviceplan Italia, and Federico Silvestri.

As every year, the newspaper will be present with the panel dedicated to the Quality of Life Survey, edited by the Sole 24 ORE journalist Michela Finizio, who will analyse the conditions of young the elderly and children with the contribution of Daniela Fatarella, director general of Save the Children Italia, Mariangela Franch, University of Trento, and Alessandro Rosina, Università Cattolica del Sacro Cuore, offering an articulate reading of the changes taking place in the country.

Then the appointments are back with Lab24, the data-visual area of Il Sole 24 Ore, in "Lab24, i futuri e noi" with Laura Cattaneo, digital design director of Il Sole 24 Ore, Luca Salvioli, head of new formats of Il Sole 24 Ore digitale, and Il Sole 24 Ore journalist Massimo De Laurentiis, and with economic-financial education dedicated to young people: "Morning Training with Young Finance" with Marco lo Conte, Il Sole 24 ORE, Gianluigi Ballarani, University of Pavia, Elia Bombardelli, Bocconi University and Paolo Coletti, Free University of Bolzano.

Also confirmed is the format The Economy of Beauty curated by the director of HTSI-Il Sole 24 OreNicoletta Polla Mattiot, which this year will explore the artistic languages and emerging sensibilities of talents such as content creator Martina Levato and trapper Villabanks, and meetings dedicated to health and wellbeing signed by 24 ORE Salute, which will see Radio 24 presenter Nicoletta Carbone in dialogue with experts such as Roberto Manfredini, Stefano Rossi and Mike Maric.

New for 2026 will be a panel on start-ups and new professions by de L'Esperto Risponde, which will offer concrete tools for finding one's way around tax breaks, entrepreneurship and the conscious use of social media.

RADIO 24 AND 24ORE PODCAST LIVE FROM THE FESTIVAL

Radio 24 will be in the spotlight at the Trento Festival of Economics with a rich schedule of broadcasts and live events from the new stage in Piazza Fiera, from where the main programmes will report in real time on the themes and protagonists of the event. These will include, from Wednesday to Friday, 24 Mattino with Simone Spetia, Uno, nessuno, 100 Milan with Alessandro Milan and Leonardo Manera, Effetto giorno with Alessio Maurizi, Due di denari with Debora Rosciani and Mauro Meazza, Tutti convocati with Carlo Genta and Pierluigi Pardo,Mateo Caccia racconta,Nessun luogo è lontano with Giampaolo Musumeci, Focus economia with Sebastiano Barisoni, and La Zanzara with Giuseppe Cruciani and David Parenzo. At the weekend Friends and Enemies with Daniele Bellasio and Marianna Aprile, You Can Do with Laura Bettini, You Don't Understand Me with Federico Taddia and Matteo Bussola, Radiotube with Marta Cagnola, Europe Europe with Gigi Donelli and the Objective Health events with Nicoletta Carbone.

Radio 24 live events also include a live performance by the Off Topic duo, a performance by the tribute rock band Ciappter Ileven, and the dj set that will close the Fuori Festival's cycle of evening events on Saturday 23 May.

Radio 24 will also be in the theatre: don't miss "Round the world in 80 questions. Da Borgo Valsugana alla Kamčatka", with Giampaolo Musumeci and Beppe Salmetti at the Philharmonic, and great expectations for Giuseppe Cruciani and David Parenzo at the Teatro Sociale in an appointment on the future of podcasts with Fedez and Mr Marra.

Alongside the live radio broadcasts, the Radio 24 stage will also host the Live Podcasts every day, in the evening slot from 6:30 to 7:30 p.m., the Live Podcasts, which will bring to the stage one of the most innovative languages of contemporary information through the productions of Radio 24 and Il Sole 24 Ore: Matteo Caccia with Echo Speciale Live, Alessandro Milan and Andrew Spannaus with That's America LIVE, Simone Spetia, Sissi Bellomo and Maurizio Melis withMaterie, the information podcasts on the world of technology and AI2024 and TECNO with Enrico Pagliarini of Radio 24 and Luca Salvioli of Il Sole 24 Ore, and the continuing podcasts of Sole 24 Ore START, hosted by Sole 24 Ore journalist Angelica Migliorisi with guest Lavigna Biagiotti Cigna, chairman and ceo Biagiotti Group, and MACRO with Sole 24 Ore deputy editor Daniele Bellasio, who will have guest Luca Mari, Università Cattolica del Sacro Cuore.

I LIBRI DEL SOLE 24 ORE
The "Meetings with the Author"

are back

The editorial offer of Il Sole 24 ORE will also be wide-ranging and articulated on the occasion of the 2026 edition of the Festival, with numerous new publications that will be presented as part of the "Meetings with the author" programme, offering the public opportunities for direct dialogue with leading figures from the world of economics, journalism and culture.

Among the many authors of the Il Sole 24 Ore editions present in Trento, on 21 May Bishop Nunzio Galantino will present the volume "Nel crocevia delle culture", offering a reflection on the dialogue between cultures and the transformations of contemporary society. On 22 May, it will be the turn of "A new Bretton Woods for the 21st century", with the authors Angelo Federico Arcelli and Giovanni Tria together with Claudio De Vincenti and Paola Subacchi for a discussion on the new balances of global economic governance. Lastly, on 23 May, space will be given to innovation issues with "Pinocchio's Artificial Intelligence", in which Luca Mari and Daniele Bellasio will explore the cultural and social implications of artificial intelligence. The book addresses one of the most topical issues of our time: the relationship between learning and technology, questioning what space is left for the autonomy of human thought in a context in which an increasing part of intellectual work is delegated to machines.

MULTIMED COVERAGE

The editorial offices of the Il Sole 24 ORE Group will offer an authoritative and multi-channel account. Il Sole 24 ORE, which in the weeks leading up to the Festival has dedicated a series of in-depth reports on the themes and guests of the 21st edition, during the event will give life to a series of special editions of the newspaper with dedicated features from Thursday to Tuesday that will deal with the main themes covered during the five days of the festival. In addition to the live broadcasts and specials of Radio 24, the involvement of journalists from Sole 24 Ore and the Radio 24 Ore Press Agency will be even greater to ensure maximum coverage of the event in coordination with the Multimedia Edition, which will feed the digital platforms, social channels and the new television channel IlSole24OreTV, which can be accessed from digital terrestrial channel 246, the web and the main streaming platforms.

In particular, IlSole24OreTV will closely follow events, appointments and protagonists of the Festival and Fuori Festival to take the schedule beyond the stages and locations, with a continuous video narration made of live, backstage and stories, including original formats and dedicated content. Among these Wednesday, Thursday and Friday will be the appointment at 12.00 on the stage in Piazza Fiera for the diretta "Il Punto", which will see the editorial editors of the daily paper take turns at the microphones with guests some of the protagonists of the Festival to discuss the themes of the event: on 21 May Roberto Iotti will be with Donato Masciandaro of Bocconi University, on 22 May Jean Marie Del Bo will discuss tax reform with Maria Cristina Pierro, rector University of Insubria, and Livia Salvini, Luiss Guido Carli University, on 23 May Daniele Bellasio will have as guests Giuliano Noci, pro-rector Politecnico di Milano, and Sergio Fabbrini,  Luiss Guido Carli University.

The contents of the Festival of Economics will also become the contents of new Podcast series, produced by Il Sole 24 Ore and Radio 24, to listen to and explore some of the most significant speeches and topics, including "The great voices of the Festival of Economics".

A communication campaign planned on the media of the Il Sole 24 ORE Group will enhance the massive coverage that, through a great work in synergy, will express all the media of the Group's multi-channel platform, the only information hub in Italia equipped with newspaper, digital, press agency, radio, television.

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