Sustainable Platform’s brands combine style and traceability

Sustainability, but at the right price and with a clear and distinctive style. This is how we might summarise the strategy of Mirko Nesurini, CEO of Sustainable Platform, the company that owns the Italian clothing brand Oof Wear and the equally Italian handbag brand Themoirè, and which may expand its portfolio in the future. “2026 has seen us working on two fronts: on the one hand, we need to invest in technology and the integration of business processes; on the other, we want to support creativity through targeted communication initiatives,” explains Nesurini. Created by the private equity fund Oltre III, which acquired 55 per cent of the share capital of the Themoirè brand and the business unit linked to the activities of the Oof Wear brand, Sustainable Platform – a name that speaks for itself, one might say – aims to strengthen its position in the sustainable luxury segment.

‘Respect for the environment and for people is now an absolute prerequisite, not just for the fashion industry but beyond. It is a responsibility for companies that, in a sense, must transcend market considerations, but it is also a pressing demand from the younger generations: Generation X, for the most part, consists of people who are very aware of the impact that each of our consumption habits has on society and the planet, for better or for worse,” adds Nesurini. Fashion faces additional challenges compared to other sectors, because recycling a garment is made very complicated and is often economically unsustainable due to the way it has been designed and assembled: different materials that are difficult to separate and send for recycling or reuse. A shift is certainly underway in design studios – one we might describe as cultural – but it will still take some time. Brands such as Oof and, even more so, Themoirè are ‘sustainably minded from the outset’ and have been appreciated for this very reason ever since their market debut.” Recycled materials, starting with nylon, but also creative innovation and new tools for tracking and measuring environmental impact – accessible both internally and to the end consumer – as part of a commitment to transparency and building a relationship of trust with customers.

A combination that doesn’t allow for fast-fashion prices and which Americans would describe as ‘value for money’. “Themoirè is positioned in the 200–400 euro price range, whilst Oof’s outerwear is priced between 300 and 400,” explains the CEO of Sustainable Platform. The leather used for Themoirè bags has always been vegetable-tanned, but achieving the softness that all customers recognise required a great deal of research. True sustainability cannot be achieved by taking shortcuts, and it holds a value that end consumers are ready to recognise, especially in light of the price rises we have seen across so many other fashion brands.”

Looking ahead to 2027, Nesurini anticipates strengthening Themoirè’s presence in China and Oof’s in the US, with a partner dedicated to commercial and distribution development. In each market, the mix between the wholesale channel (multi-brand retailers and department stores) and online sales will be refined, and there will be new creative collaborations. The three-year target is to increase Themoirè’s turnover from 4 to 10 million and Oof’s from 2.5 to 7.