Preview

Mercedes GLA: the third generation makes its debut – here’s what it’s like. Electric or mild hybrid

The brand’s new compact SUV boasts larger dimensions, a revamped design, a digital interior and three electric variants with a range of up to 657 kilometres

Nuova Mercedes GLA, il debutto in anteprima in Finlandia

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Mercedes is revamping one of the most strategic models in its compact range with the new GLA, an SUV that has been given a facelift and introduces a fresh blend of design, digital innovation and enhanced comfort.

Previewed in Helsinki and making its official debut in Warsaw, the new generation will be launched on the Italian market in its electric variant between the end of this year and early 2027. Orders open tomorrow, with prices ranging from around €47,000 to €56,000 for the top-of-the-range GLA 350 4Matic electric. Hybrid powertrains featuring 48-volt technology are also expected to arrive over the course of next year.

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The car is based on the MMA platform of the recent Mercedes CLA, winner of the Car of the Year 2026 award. The new MMA architecture, originally designed for electric cars, is flexible enough to be adapted for hybrid petrol and diesel vehicles as well.

The new GLA has evolved in terms of its proportions and character, with a more dynamic and sporty design. The body is 20 millimetres lower, the wheelbase is 61 millimetres longer and the rear track is 31 millimetres wider. Measuring 4.57 metres in length, 1.87 metres in width and 1.60 metres in height, this compact SUV offers improved road presence and interior space whilst retaining the practicality required for everyday use, as demonstrated by the boot, which has increased by 70 litres to a capacity of 410 litres – expanding to 1,400 litres with the rear seatbacks folded down. Added to this is the 107-litre frunk.

Nuova Mercedes GLA, le nostre foto esclusive della terza generazione

Photogallery25 foto

The design features more sculpted surfaces, more pronounced shoulders and 18- to 20-inch wheels. The electric version stands out thanks to its new illuminated grille with 608 light points, a design feature that brings a distinctive element – already seen on Mercedes-Benz’s top-of-the-range models – to the compact segment.

The interiors have been completely revamped, offering more space, higher-quality materials and a strong digital focus. The centrepiece is the MBUX Superscreen, which integrates the three displays. Also featured – and derived from the CLA – is the new Virtual Assistant with generative artificial intelligence, capable of offering a more natural interaction and personalised services.

The initial range will consist of three electric models: the GLA 200 electric, the GLA 250+ electric and the GLA 350 4Matic electric. The most efficient variant achieves a preliminary WLTP range of up to 657 kilometres, whilst the 800-volt technology allows for up to 270 kilometres of range to be recovered in ten minutes via fast charging. The GLA 350 4Matic electric, with 260 kW of power, is the sportiest model and accelerates from 0 to 100 km/h in 5.4 seconds.

Finally, the 4Matic all-wheel drive, Terrain mode and the new driver assistance systems expand the car’s versatility, making it suitable for both city driving and longer journeys.

Nuova Mercedes GLA, il debutto in anteprima in Finlandia

Finally, a few words on the technology, which is similar to that of the CLA. The new GLA’s strength lies not only in its hardware, but also in the Mercedes-Benz operating system (Mb.Os), developed entirely in-house. The car is constantly connected to the supercomputers of the Mercedes-Benz Intelligent Cloud, which enable continuous over-the-air updates for the vehicle’s key functions, including, for the first time, driver assistance systems. In this way, the car remains constantly up to date and in step with the times for years to come, much like a smartphone that regularly receives new apps and features. Mercedes-Benz’s new MBUX virtual assistant revolutionises the relationship between vehicle and driver thanks to generative artificial intelligence. Designed to be intelligent, easy to engage with and as empathetic as a friend, this assistant enables complex, multi-turn conversations, offering a natural and personalised interaction.

Based on cutting-edge technologies such as ChatGPT-4 and Microsoft Bing searches, Mbux draws on the collective knowledge of the internet to provide detailed and up-to-date answers. Furthermore, thanks to Google Gemini, it is particularly well-equipped to answer questions relating to navigation: it can access information from Google Maps to highlight points of interest, provide routes and offer advice on the best way to get around, making the driving experience even more intuitive.

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The Mbux assistant is not just a simple voice control tool, but appears as an animated avatar, visible on the Zero Layer of the Mercedes-Benz interface, in the shape of a star. During an active conversation, it is able to recognise the driver’s emotions and respond empathetically, creating an interaction that closely resembles the kind you would have with a friend

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