Total living by Flou

A broad collection with numerous proposals to enhance both the bedroom and the living area. The new additions to the 2026 collection are a natural part of the company's evolutionary path, which in little more than a decade has taken it from being a leader in furnishing the night area to a proposal capable of characterising every room in the home. "The guideline of this evolution," explains Massimiliano Messina, president of Flou Spa, "is the search for uniqueness and the ability to offer our customers a complete and coherent design of every space. The 'highlights' of the collection are the two new beds - designed by Carlo Colombo and Matteo Nunziati -, for the living area two new modular sofas also designed by Matteo Nunziati, as well as a series of other components for the living area.
The Meda-based company archived the 2025 financial year with a stable turnover of 30 million euro. A result that, however, conceals a profound geographical redistribution: on the one hand, the noticeable slowdown of the US market, on the other hand, the dynamism of the Middle East and the African continent. 'Certainly these are indications that concern last year,' emphasises the chairman, 'while at the moment, if I had to make forecasts for 2026, I would say that uncertainty reigns supreme.

Global instability is pushing Flou to review its international projection. While exports now account for 30% of turnover, the future course seems mapped out: a refocusing on Europe, considered a safe haven for legislative and political stability. "The non-European market remains strategic for us," he points out, "but our approach will be mediated by local distributors who give us greater security. Looking to the future, the manager warns that 'the most significant contribution to the evolution of the sector in the coming years will come from the development and use of artificial intelligence, which will be increasingly used, for example, in design. The challenge for us will be to make a difference in manual and manufacturing skills, to create ever higher quality products'.