The total value of all Rolex Submariner watches produced is 50 billion

The total market value of all Rolex Submariner watches ever produced is close to $50 billion. This was calculated based on an analysis of the Swiss watchmaker's first release of production figures. Between 1953 and 2020, Rolex produced almost 4 million Submariner and Sea Dweller diving watches, as reported in the company's authorised book, Submariner: The Watch that Unlocked the Deep..

The UK-based used watch buying and selling platform Subdial estimates the current value of these watches at around $46 billion, a figure that approaches $50 billion if Submariners produced after 2020 are included.

These figures, according to experts, highlight the ability of some Rolex models to maintain value over time. Many models, in fact, continue to trade at above list prices on the secondary market, despite the fact that Rolex produces over one million watches a year, according to analysts' estimates.

The Submariner, on the market for more than 70 years, was originally designed for professional divers, but today it is more commonly worn by financial operators on Wall Street or in the City of London. The appearance of the current version, however, still harks back to the original 1953 model.

The rarer versions of the Submariner retain their value better than the more widely produced ones. The overall value of the model known to collectors as "The Hulk," with its green dial and bezel, temporarily surpassed that of the comparable standard model during the 2022 second-hand market boom, even though Rolex only produced half of them between 2010 and 2020, according to Subdial's data.