Family & Trends

The End of Philanthropy

 (Adobe Stock)

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

Nan Ransohoff, Head of Frontier and Climate at Stripe, is one of the most influential figures in global philanthropy: you know when, whilst making an online purchase, we’re asked to add a few euros to the total to offset our carbon footprint? We’re buying from one of the many companies that use the Stripe payment platform and have accepted Ransohoff’s proposal to participate in long-term CO₂ removal.

In a recent article predicted a third phase of American philanthropy driven by the enormous amount of money that AI will make available. Adding together the assets of the OpenAI Foundation, which owns 26 per cent of the company, the donation commitments made by the founders of Anthropic, and the employees’ DAFs (donor-advised funds), the total capital is estimated at $370 billion. Assuming, conservatively, an annual disbursement of 10 per cent of the capital, this would generate a flow of $37 billion a year, more than double the disbursements of the Gates Foundation; if we assume an increase in the value of the shares and a higher percentage of disbursements, the figure rises, according to Ransohoff, to $100 billion. Today, the annual flow of American philanthropic donations amounts to $600 billion.

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The third phase followed on from the first, which emerged at the turn of the 19th and 20th centuries thanks to industrial giants such as John D. Rockefeller, Andrew Carnegie and Henry Ford. Andrew Carnegie, in his book *The Gospel of Wealth*, established the principle that it is more effective for an entrepreneur to manage their philanthropic activities directly whilst still alive; Rockefeller put this principle into practice by entrusting the leadership of his foundation to Frederick Gates, the first professional philanthropy manager. The second phase, which began in the 1990s, was led by the founders of the digital and internet era, with Bill Gates as its emblematic figure (Bill & Melinda Gates Foundation): this phase focused on rigorous data measurement, cost-effectiveness analysis (‘effective altruism’) and the global scalability of results.

What is changing now? Available capital has accumulated rapidly; the focus is now on future global threats, such as the impact of AI and biological and climate-related disasters, whereas in the past it was on poverty and disease; foundations are integrated into the corporate structure and are not set up at the end of a career: in this context, the bottleneck becomes the operational capacity of the philanthropic system to utilise the available capital effectively.

Ransohoff argues for the need to create a new ecosystem comprising funders – such as OpenAI or Anthropic employees; capital allocators – intermediaries that distribute capital, such as the OpenAI Foundation, existing professional foundations and ad hoc family foundations; ‘builders’ – start-ups launching initiatives to solve the problems on which this new form of philanthropy focuses. According to his calculations, managing 50 billion will require around 5,000 new professionals capable of assessing, approving and monitoring approximately 50,000 grants per year; and, finally, thousands of ‘major founders who will create large organisations’ capable of deploying the capital made available to effectively solve the identified problems.

So why should philanthropy come to an end? It will not come to an end as a system of foundations: in the United States, the tax savings offered by this system are significant, as it reduces taxation on capital gains and inheritance; however, it will come to an end as a system of philanthropy.

In the past – take Gates, for example – a founder would first set up a business, become wealthy, and then use their wealth to ‘give back’ part of their fortune and perhaps make amends for some harm done to society or the world. New founders, on the other hand, have created companies in which the business model embodies their values: there is no longer any difference between ‘what the company does’ and ‘what the company is for’; if the company grows, it also realises its own vision. For example, WHOOP, the biometric tracker company, is only successful if its subscribers actually manage to sleep better, recover better and live better, and consequently renew their subscription based on the personal results they have achieved.

Vision itself has become the basis of competitive advantage.

In 2011, Michael Porter, in *Creating Shared Value*, co-authored with Mark Kramer, had warned: “Companies have focused on encouraging consumers to buy more and more products. Faced with growing competition and short-term pressure on results from shareholders, managers have resorted to successive waves of restructuring, staff cuts and relocations to low-cost regions, whilst at the same time using their balance sheets to return capital to investors. The results have often been the commoditisation of products, price wars, a lack of genuine innovation, slow organic growth and the absence of a clear competitive advantage… In the business world, we have spent decades learning how to analyse and artificially create demand, whilst losing sight of the most important question of all. Too many companies have forgotten the most fundamental question: does our product really benefit our customers? Or to our customers’ customers?” It is likely that the wisest companies and entrepreneurs have realised that, in the long term, a business can only succeed if the world around it succeeds and if its customers get what is good for them.

Businesses are already led by those extraordinary founders whose absence Nan Ransohoff laments: let them get on with their work, grow their businesses, pursue their visions and achieve their philanthropic goals too, without going out to look for others whom we have absolutely no idea where to find.

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At familyandtrends, one final question remains: what will become of these extraordinary enterprises when their founders are no longer with us? Andrew Carnegie, one of the founding fathers of philanthropy, provides the answer: one need only read his *Gospel of Wealth* carefully, where he states: “There are three different ways in which surplus wealth can be made available to society. It can be left to one’s descendants, it can be donated for public use, or, finally, it can be administered by its owners during their lifetime… the first is the most reckless… [but] there are cases of millionaires’ children, untainted by wealth, who, despite being rich, continue to render great service to the community. They are the true salt of the earth but, unfortunately, they are extremely rare.”

This is what we’re really lacking. And this is the real challenge for entrepreneurial families who want to excel in philanthropy.

Lecturer in Family Business Strategy – University of Turin – bernardo.bertoldi@unito.it

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