The United Arab Emirates choose Padua’s Galileo Visionary District
It will be the hub dedicated to the development of products intended exclusively for the European market under the Evvoli Lab brand
Key points
MASA Trading FZE, a UAE-based company specialising in the manufacture of air conditioning units and small domestic appliances, has chosen the Galileo Visionary District science and technology park in Padua as a hub dedicated to the development of products intended exclusively for the European market under the Evvoli Lab brand.
The agreement
From Dubai to Padua and across Europe: Evvoli Lab is a project that is shaping a new model within the open innovation landscape. The company, with a turnover of approximately 320 million dollars, is one of the leading organisations in the Middle East, exports to 40 countries and operates directly in six. It is now turning its attention to the European market, and the first step in this new business strategy involves developing a portfolio of entirely new products – from design and technology to the choice of materials – capable of meeting the demands of European consumers, which differ significantly from those in the markets where MASA Trading FZE has operated to date.
Following a scouting exercise, the choice fell on the Galileo Science and Technology Park, an ecosystem that brings together a variety of entities, from the Scuola Italiana Design to the SID Design Centre research centre, the Start Cube accelerator and the Matech research centre for innovative materials.
The total budget allocated by MASA Trading FZE for the project to develop products for the European market is 5 million euros over the next two years. The areas of research include innovation in air conditioning, air quality (the air purifier platform and related filtration and monitoring technologies), connected products and artificial intelligence.
The project
“We have chosen to collaborate with Galileo Visionary District,” explained Abdullah Chaalan, founder and CEO of MASA Trading FZE, “because we believe that great ideas need the right environment to flourish. Galileo Visionary District brings academic expertise, creative thinking and talent; we bring years of entrepreneurial experience, financial capacity and access to markets. Start-ups and students, for their part, bring ambition: the courage to believe in an idea, to challenge established beliefs and to commit to turning it into reality. This vision has driven us to develop Evvoli Lab: a platform where these different forces can come together.”
