The global cosmetics market is worth USD 610.4 billion driven by the US, China and Brazil

In 2025, the global cosmetics market will be worth USD 610.4 billion, an increase of 2.9% over 2024. The average annual growth forecast to 2029 is 3%, with the US, China and Brazil continuing to be the strongest markets, joined by established European economies such as Germany, France, the UK and Italy.

The latter also remains among the world's leading exporters, with an export value of USD 8.4 billion in 2024. Skincare, haircare, fragrances and make-up will continue to drive demand, while new high-potential areas such as wellness, suncare and specialised haircare will help redefine competitive dynamics. With these premises (the data and forecasts are from Euromonitor International), Cosmoprof Worldwide Bologna is preparing for its 57th edition, scheduled from 26 to 29 March 2026: more than 3 thousand companies from over 60 countries and more than 255 thousand international operators will meet on over 170 thousand square metres of exhibition space.

"In the current global context, with uncertainties in some mature markets, Cosmoprof represents a strategic opportunity for brands to diversify exports and explore emerging markets and other fast-growing areas of the industry," says Enrico Zannini, general manager of BolognaFiere Cosmoprof. In 2025, Cosmoprof Worldwide Bologna recorded a 4.5% increase in attendance compared to 2024, with participants from more than 150 countries and 21% first-time entrants. "For 2026," continues Zannini, "we expect attendance to continue to grow, in line with the positive trend of recent editions. The interest of international markets remains strong, especially among retailers, category and merchandiser managers, importers and distributors looking for innovation and a global perspective on beauty brands". The 2026 timing of the fair - outside of Ramadan - also favours greater participation from Middle Eastern countries.

The 2026 edition of Cosmopack, from Thursday 26 to Saturday 28 March, will be a comprehensive journey through the entire production chain. Five pavilions will host global players from the ingredients, fragrances, machinery, automation, packaging and contract manufacturing sectors. For companies operating in the world of finished products Cosmo Perfumery & Cosmetics will be the appointment to present novelties, consolidate relationships and meet buyers from all the main global retail channels. Debuting this year is the Cosmetics Stage, a new content hub dedicated to commercial presentations and product launches. Also confirmed are Cosmoprime, Extraordinary Gallery, Beauty Tech, CosmoTalks, the Cosmoprof & Cosmopack Awards and Cosmo Hair & Nail & Beauty Salon, from 26 to 29 March, dedicated to professional beauty.