Rai: 50 million in advertising revenue raised for the World Cup
The semi-final between France and Spain, broadcast during prime time on Rai 1, attracted an average audience of 9,017,000 and a share of 49.4 per cent.
The semi-final between France and Spain, broadcast last night during prime time on Rai 1, attracted an average audience of 9,017,000 and a share of 49.4 per cent.
“The huge success of the World Cup coverage provided by Rai,” explained the chief executive, Giampaolo Rossi, “goes beyond the exceptional viewing figures achieved so far, even amongst younger audiences, because those very figures demonstrate the wisdom of the public service broadcaster’s decision to broadcast them free-to-air, for everyone. Because major sporting events should be for everyone, and we will continue to broadcast them – including other sports – in the coming months.”
These editorial achievements are matched by commercial ones. “The commercial performance of this World Cup is a very positive sign for the entire market, in an economic and geopolitical context still characterised by significant uncertainties. We have exceeded €50 million in advertising revenue, improving on the result of the Qatar 2022 edition despite a significantly lower number of matches broadcast: 35 compared to the 64 exclusive matches in 2022, in a World Cup where Rai is sharing the rights to the event with another broadcaster that is showing the entire tournament”, added Luca Poggi, chief executive of Rai Pubblicità.
