Start of the 24th Enterprise Culture Week to tell the story of entrepreneurship

An appointment spread throughout the country to tell the story, identity and enterprise of the Italian production system, highlighting the deep bond that unites companies to the people and territories in which they operate.

Today sees the start of the XXIV Settimana della Cultura d'Impresa, the national initiative promoted by Confindustria and Museimpresa that every year celebrates and valorises the cultural, social and creative heritage preserved in Italian companies. Until 28 November, thanks to the efforts of the Confindustria system and Museimpresa's associated museums and company archives, a packed calendar of events, exhibitions, meetings, guided tours and testimonials will provide an opportunity to discover how companies - large, medium and small - are today places of innovation, memory and vision.

The theme chosen this year is 'Telling Entrepreneurship. To make open and connected enterprises grow'. In this edition there will also be a new initiative by Confindustria: the 'National Open Enterprise Day'. Companies will open their doors to students, citizens, institutions and the media to show the heart of production: processes, people and values. The events will be spread throughout Italy, the central one will take place on 21 November at Poggipolini Speed Up Lab in San Lazzaro di Savena (Bologna).

"Enterprises are real communities: places where tradition merges with innovation, generations meet and together build the future. They represent the largest aggregating nucleus where the value of work becomes social cohesion and shared progress. They are not just economic engines: the 250,000 companies with more than ten employees provide around 80% of the country's welfare. Confindustria is at their side to enhance their role and defend the centrality of the company as a pillar of economic democracy and the country's growth,' commented Confindustria president Emanuele Orsini, emphasising that the Enterprise Culture Week and the National Open Company Day 'go exactly in this direction'.

For Antonio Calabrò, president of Museimpresa, "recounting entrepreneurship means giving voice to an Italy where enterprise becomes a generator of culture, continuity and future. Museums and business archives are engines of this vision, because they preserve stories that become maps of possibilities for new generations. Entrepreneurship today is also the ability to wisely use the new languages and tools of AI to better tell the value of doing business. Being enterprising means building together - companies, institutions, schools, universities - a vision that looks ahead not only to compete but to generate wellbeing, inclusion and shared values". Information and programme of the over 100 initiatives are on the Confindustria and Museimpresa websites.