Eleventy is investing in its stores: it already has ten in the United States

To continue achieving double-digit growth even in difficult years for the fashion industry, such as 2024, 2025 and, now, 2026, is a rare feat in the sector. The Eleventy brand has achieved this, reaching a turnover of €125 million last year (+25%), thanks mainly to the momentum of the US market and two other factors, as co-CEO Marco Baldassari explains: the balance between sales channels, so as not to rely on just one; and a commitment to 100% Made in Italy ‘smart luxury’, which embodies the brand’s philosophy. ‘We have always focused on the right value for the product,’ emphasises the manager-shareholder-creative director.

On the market front, the Middle East has seen a marked decline due to the geopolitical situation, though this has been largely offset by other countries, including the US, Europe, South Korea and Japan. “Events in the Middle East have not caused any major upheavals, but have merely slowed down growth that might otherwise have been higher.” Having a leading financial investor from the Gulf in its shareholder structure shields Eleventy from worries: “We are optimistic: the Middle East will recover,” says Baldassari, who leads the brand alongside the other founders, Paolo Zuntini and Andrea Scuderi.

For Eleventy, the fact that 70% of its exports are to the US, Asia, the Middle East and Europe means it has sown seeds that can still bear fruit, not least through the opening of standalone stores. ““We will be opening a boutique in Chicago within a month,” explains the CEO, “and we are opening a shop, for now a summer pop-up, in Saint-Tropez. Furthermore, for 2027, we have already signed an agreement to open a stunning flagship store in Zurich, in the UBS building overlooking the famous Bahnhofstrasse.”. Eleventy has also refurbished and just reopened its Paris boutique, opposite the Louvre Museum, “with a new architectural concept inspired by brutalism that makes the interior space more sophisticated”.

In the US, there are ten stores (including New York, Miami, Palm Beach, Los Angeles and Las Vegas), alongside those in Geneva, London, Paris, Milan, Porto Cervo, Kitzbühel and Istanbul (which also houses the Caffè Eleventy). This year, Baldassari forecasts a turnover of €145 million, continuing double-digit growth. The only balance still missing? That between the men’s collection, which accounts for 75%, and the women’s, which accounts for the remaining 25%. The aim is to achieve a 50-50 split: 50% men’s and 50% women’s.