Thermomix brings artificial intelligence to the kitchen: Cookidoo strengthens the digital ecosystem

Having already found its way into washing machines, fridges and other household appliances to help manage daily tasks, artificial intelligence is now making its way into the kitchen as part of the Thermomix ecosystem. The German direct-sales group Vorwerk – founded in Wuppertal in 1883 and still a family-run business – has announced the launch of Cookidoo Assistant, a conversational tool that responds in natural language to questions about cooking and recipes, drawing on a catalogue which, according to the company, contains over 100,000 recipes.

The assistant featured in the dedicated app is able to guide the user naturally, from inspiration to ‘guided cooking’, the mode in which the robot guides you through the preparation step by step, helping you to explore the platform’s content, find the most relevant recipes and organise your cooking ideas based on the ingredients you have at home, specifying dietary requirements and planning meals on the calendar. The Cookidoo Assistant has been field-tested since last December by a select group of Thermomix sales representatives, who gathered feedback during demonstrations and through daily interactions with customers, in line with Vorwerk’s direct-sales model. Following the conclusion of the trial, the assistant has been rolled out to the entire community.

The second focus of the update concerns the internationalisation of content. The new translation feature, initially available in the Cookidoo app, will allow users to access part of the international recipe collection in English, Polish, Spanish, Portuguese, Italian, German and French, with further languages to follow. Linguistic inclusion also involves the introduction of Arabic on the Thermomix TM7. The update, expected by the end of the year, adapts the interface and keyboard to a right-to-left reading format and includes more than 100 native recipes inspired by the culinary traditions of the Arab world.

“AI-powered search and recipe translation make it easier to access our content,” said Thomas Stoffmehl, CEO of Vorwerk, which closed 2025 with a consolidated turnover of 3.6 billion euros. For the company, AI is therefore not merely a new search function, but an integral part of the platform’s evolution: an infrastructure that guides the user from choosing a dish to preparing it, with increasingly personalised and accessible content.