Three new openings for The Social Hub in 2025: Florence, Rome and Porto (Portugal)
With the new openings, Italy becomes the group's second largest market with four hubs in total and an initial investment of EUR 560 million
3' min read
3' min read
The Social Hub - the Group that launched hybrid hospitality in Europe - will open two new locations in Italy, respectively in Florence Belfiore and Rome San Lorenzo (doubling its presence with four hubs in total, with those already active in Florence Lavagnini and Bologna), and will land in Portugal with a first location in Porto, in the first half of 2025. The brand will expand its property portfolio to a total of 21 hubs - integrating short and long stays for travellers, digital nomads and students with coworking spaces and events - in 19 European cities.
The new facilities in Florence Belfiore - the second opening of The Social Hub in the city - and Rome San Lorenzo confirm BCorp's commitment to sustainability through the realisation of regeneration projects, which help to breathe new life into urban spaces open to the public and to give them back to the local community.
While, with the opening in Porto, in the heart of the country's second largest city, The Social Hub lands in Portugal with an offer that further evolves the concept of hybrid hospitality, through a pilot project that will integrate serviced apartments solutions for long-term stays.
The Social Hub Firenze Belfiore
.It opens on 1 February 2025 with bookings from this December 2024. The centrepiece of the structure is the 7,000 square metre roof garden terrace, much of it accessible to the public via an external staircase in the heart of the San Jacopino district. In addition, with 80 thousand square metres of total space, the structure includes 550 rooms, coworking spaces for over 600 people, restaurants, bars, meeting and event spaces, an Olympic-size swimming pool on the roof, a shopping boulevard, and a neighbourhood garden. Located close to the city centre and strategically linked by means of transport, such as the new high-speed train station opening right in the Belfiore district, the structure will become a place of innovation and meeting not only for the inhabitants, but also for entrepreneurs, students and tourists.
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