Fintech

Tokens, a bridge between traditional and decentralised finance

With Conio Ferrari brings blockchain to the Red that won at Le MansWith two operations UniCredit tests the technology and trains the internal mindset

by Pierangelo Soldavini

Le Mans. Ferrari ha tokenizzato la 499P, che da tre anni si impone nella 24 Ore

6' min read

Translated by AI
Versione italiana

6' min read

Translated by AI
Versione italiana

In Formula One it does not dominate, but at Le Mans Ferrari has not missed a beat in recent years. Now the Rossa is also in pole position on the virtual blockchain track, with the project to tokenize the 499P, the car that has won the iconic 24 Hours on the French circuit for the past three years. The collaboration with Conio has resulted in a digital wallet available to participants in the exclusive Hyperclub programme on which tokens can be stored to participate in the auction with the winning Le Mans model as a prize.

While the project now involves Ferrari's hundred or so top customers, Conio is no stranger to tokenization of real assets: last year it launched the ebitts project with Enel with the token representing shares in renewable plants that makes green energy accessible to all customers via blockchain.

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'Tokenised physical assets can be the underlying of a financial instrument - think of the certificates on bitcoin that are already on the market -, with the possibility also of certifying the underlying in a probably more secure and transparent manner,' explains Andrea Conso, a lawyer specialising in financial market law and advisor to the project. In this sense, it represents a bridge between decentralised and traditional finance, even if its actual efficiency in economic terms needs to be verified: these instruments do not escape regulation, and this form of 'decentralised' dematerialisation does not even exclude the need for them to be 'handled' always and only by supervised intermediaries, such as a custodian bank, which must always guard the assets of the funds, even if they are tokenized'.

The UniCredit signal

After the Bank of Italy's Fintech Milano Hub session dedicated to these instruments, two years ago Cdp inaugurated the era of tokenization in Italy with the first EUR 25 million digital bond subscribed by Intesa Sanpaolo. At the end of 2025, UniCredit gave a sign of confidence in the new digitalisation of the financial markets with the launch of two projects: a five million euro minibond in favour of E4 Computer Engineering, subscribed jointly with Cdp, and a structured note intended for private investors with protected capital and yield indexed to the three-month Euribor.

"Tokenisation makes it possible to overcome certain current limitations of traditional finance by making assets that are today illiquid liquid and, thanks to the programmability guaranteed by blockchain, certain processes more dynamic and efficient. The reduction in intermediation levels translates into lower costs and improves the customer experience, making it more fluid, especially for a priority target of the bank such as SMEs,' says Luca Colombo of UniCredit's Strategy team. The goal is to reduce the complexity of applying this new technology and make the process so simple and immediate that it can offer an improved service to the customer, overcoming barriers to adoption".

The two projects send an important signal for the transfer of traditional finance onto blockchain. Globally, too, projects have sprung up that indicate how tokenization may indeed represent the new phase of finance: JpMorgan has launched a money market fund on Ethereum, while Blackrock's Buidl fund has grown in the first half of 2025 from $500 million to almost $3 billion. Meanwhile, the Nyse is working on a platform for 24/7 trading of tokenized shares and, in Europe, Boerse Stuttgart Digital has introduced a solution for the settlement of digital assets. Data from the Blockchain & Web 3 Observatory of the Politecnico di Milano, presented today, points to the acceleration of the technology: last year 101 new projects of these instruments were launched to a total of 156 globally, two-thirds of which focused on financial instruments.

Untapped potential

But the technology's potential is not yet reflected in the number and quality of projects: 'The supply chain in the world of finance is very long and it is not always easy to bring the entire process onto blockchain, it is limited to individual parts: it is therefore a matter of rethinking the entire value chain, involving all players, even the most timid ones. In this area, the complex regulatory framework has adapted to the experiments, but it is necessary to verify that there are no shortcomings and discrepancies in order to reassure market players in moving in this area,' comments Observatory director Valeria Portale. In Italy, the action of the big players in the finance sector is undoubtedly fundamental to open up the market by involving the other players, who often stop at planning. The complexity of implementation requires the integration of different players. Everyone is called upon to play their part, and the regulatory authorities have the task of not blocking valuable projects and thus favouring innovation'.

And this is also the intention of UniCredit, which considers the two projects to be just the beginning of a path that can continue further by exploiting the expertise born within the Italian blockchain ecosystem: 'They were also intended to test the market, verify the reliability and scalability of the technology, and form the group's internal mindset,' explains Alessio Sulpizi, Advisory & Financing Solutions at the institute. 'We believe in this technology and therefore aim to acquire the experience to be a leader. We have started with a minibond and a structured bond, but we do not set ourselves any limits: our long-term goal is to evaluate the tokenization of further asset classes and other investment products, obviously always assessing the benefits for clients'.

Projects in sight

"The two transactions carried out with UniCredit can work as a flywheel for the market and, as a technology provider, we have already seen concrete interest from other large operators. We have shown that it is a tool available not only for institutional investors, but also for SMEs and private investors, and perhaps tomorrow it could be extended to retail, perhaps with customised products for different clients," confirms Tommaso Cattaneo, business development of BlockInvest, the operator that collaborated on the tokenization of the instruments from a technological point of view: "The opportunity that tokenization offers is to make markets and instruments liquid that today are not, with the optimisation of the management of all processes, with secure and transparent transfers.

Simplification can therefore also be of great value for traditional finance processes. Assogestioni has long been at the forefront of operating the native digitisation of fund shares and, in the future, realising funds that invest in digital assets, so as to maximise the efficiency potential of technology. "The real frontier of innovation," comments Roberta D'Apice, Director of Legal and Regulatory Affairs at Assogestioni, "is not only to bring traditional investors onto the blockchain, but to bring regulated instruments - such as fund shares - into contexts where digital liquidity already operates, preserving the legal and regulatory protections inherent to asset management. Indeed, without compatible instruments, this liquidity risks developing outside European supervised circuits, with a direct impact on the competitiveness of the Union's products."

The 'cash-on-chain'

The risk is, therefore, to miss the train of a business with enormous potential with negative repercussions for the sector's economy. But infrastructure is also needed. "For these initiatives to become scalable, we need greater cohesion with the regulator on the aspects that are still open, the creation of a secondary market for these instruments and, above all, on-chain cash to make the entire process digital," continues UniCredit's Colombo.

The bank's two projects could thus have been concluded at the same time in the transaction if they had had a blockchain-ready currency at their disposal, but instead had to resort to traditional tools.

"What is missing today is 'cash on-chain', the possibility of having a type of currency that interacts efficiently with the blockchain, covering the entire process that already starts natively digital," reiterates Cattaneo of BlockInvest. It is therefore no coincidence that UniCredit is one of the promoters, together with Banca Sella, of the Qivalis project, which brings together a dozen European banks to create a euro stablecoin in order to have a digital instrument that avoids having to switch from the dollar-linked ones that are being developed in the wake of Donald Trump's policies.

If stablecoins stand to be the presentable face of cryptocurrencies with the link to fiat currencies, tokenization aims to become the bridge between traditional and decentralised finance with its efficiencies and potential. Then there is also politics blowing in the same direction: 'Tokenisation is also becoming very topical for the crypto world,' Conso points out. 'The increase in taxation on investments in cryptoassets with the Budget Law ends up discouraging direct holding, shifting investors' attention towards products such as ETFs and Etp, which are nothing more than a synthetic representation of cryptoassets.

So there is a rumour in financial circles that these instruments may also be listed on the Italian stock exchange in the near future.

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