Tokens, a bridge between traditional and decentralised finance
With Conio Ferrari brings blockchain to the Red that won at Le MansWith two operations UniCredit tests the technology and trains the internal mindset
In Formula One it does not dominate, but at Le Mans Ferrari has not missed a beat in recent years. Now the Rossa is also in pole position on the virtual blockchain track, with the project to tokenize the 499P, the car that has won the iconic 24 Hours on the French circuit for the past three years. The collaboration with Conio has resulted in a digital wallet available to participants in the exclusive Hyperclub programme on which tokens can be stored to participate in the auction with the winning Le Mans model as a prize.
While the project now involves Ferrari's hundred or so top customers, Conio is no stranger to tokenization of real assets: last year it launched the ebitts project with Enel with the token representing shares in renewable plants that makes green energy accessible to all customers via blockchain.
'Tokenised physical assets can be the underlying of a financial instrument - think of the certificates on bitcoin that are already on the market -, with the possibility also of certifying the underlying in a probably more secure and transparent manner,' explains Andrea Conso, a lawyer specialising in financial market law and advisor to the project. In this sense, it represents a bridge between decentralised and traditional finance, even if its actual efficiency in economic terms needs to be verified: these instruments do not escape regulation, and this form of 'decentralised' dematerialisation does not even exclude the need for them to be 'handled' always and only by supervised intermediaries, such as a custodian bank, which must always guard the assets of the funds, even if they are tokenized'.
The UniCredit signal
After the Bank of Italy's Fintech Milano Hub session dedicated to these instruments, two years ago Cdp inaugurated the era of tokenization in Italy with the first EUR 25 million digital bond subscribed by Intesa Sanpaolo. At the end of 2025, UniCredit gave a sign of confidence in the new digitalisation of the financial markets with the launch of two projects: a five million euro minibond in favour of E4 Computer Engineering, subscribed jointly with Cdp, and a structured note intended for private investors with protected capital and yield indexed to the three-month Euribor.
"Tokenisation makes it possible to overcome certain current limitations of traditional finance by making assets that are today illiquid liquid and, thanks to the programmability guaranteed by blockchain, certain processes more dynamic and efficient. The reduction in intermediation levels translates into lower costs and improves the customer experience, making it more fluid, especially for a priority target of the bank such as SMEs,' says Luca Colombo of UniCredit's Strategy team. The goal is to reduce the complexity of applying this new technology and make the process so simple and immediate that it can offer an improved service to the customer, overcoming barriers to adoption".



